Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reason<div class="billede"><img src="pictures/mini-4kultrahdlogo.jpg" alt="4K Ultra HD logo"></div>4K Ultra HD logos for the US market revealed - FlatpanelsHD 4K Ultra HD logo4K Ultra HD logos for the US market revealed">

4K Ultra HD logo
4K Ultra HD logos for the US market revealed

17 Sep 2014 | Rasmus Larsen |

Last week, the Ultra HD logo for Europa was revealed, and here is the logo for the US market. US buyers should also be aware of the difference between “4K Ultra HD” and “4K Ultra HD Connected”.

Ultra HD logo for the US

The new logo makes use of the “4K” moniker, too, as it reads “4K Ultra HD”. The TV industry had originally wanted to use just Ultra HD, but TV makers such as Sony refused and continued to promote its TVs as 4K TVs.

4K Ultra HD logo


US buyers need to be aware that two logos exist. The Connected logo is a higher-tier requirement that basically says that the TV is capable of streaming 4K content via HEVC decoding, for example from Netflix and the upcoming Amazon 4K service.

The requirements for using the “4K Ultra HD” logo are:
  • Display Resolution – Has at least eight million active pixels, with at least 3840 horizontally and at least 2160 vertically.
  • Aspect Ratio – Has a width to height ratio of the display’s native resolution of 16:9 or wider.
  • Upconversion – Is capable of upscaling HD video and displaying it at Ultra High-Definition resolution.
  • Digital Input – Has one or more HDMI inputs supporting at least 3840x2160 native content resolution at 24p, 30p and 60p frames per second. At least one of the 3840x2160 HDMI inputs shall support HDCP revision 2.2 or equivalent content protection.
  • Colorimetry – Processes 2160p video inputs encoded according to ITU-R BT.709 color space and may support wider colorimetry standards.
  • Bit Depth – Has a minimum color bit depth of eight bits.


    “4K Ultra HD Connected” requires a more:
  • Ultra High-Definition Capability – Meets all of the requirements of the CEA Ultra High-Definition Display Characteristics V2 (listed above).
  • Video Codec – Decodes IP-delivered video of 3840x2160 resolution that has been compressed using HEVC* and may decode video from other standard encoders.
  • Audio Codec – Receives and reproduces, and/or outputs multichannel audio.
  • IP and Networking – Receives IP-delivered Ultra HD video through a Wi-Fi, Ethernet or other appropriate connection.
  • Application Services – Supports IP-delivered Ultra HD video through services or applications on the platform of the manufacturer’s choosing.



  • Latest news

    Yamaha RX-A8A

    Yamaha announces new generation of AV receivers with HDMI 2.1

    18 May 2021 | Rasmus Larsen |
    Apple Music Atmos

    Apple launches Dolby Atmos music on Apple TV, HomePod, more devices

    18 May 2021 | Rasmus Larsen |
    Xbox Dolby Vision

    Xbox's Dolby Vision gaming may be limited to 60Hz on many HDMI 2.1 TVs

    17 May 2021 | Rasmus Larsen |
    LG 2021 OLED TVs

    LG 2021 OLED TVs now available in the US, Europe

    14 May 2021 | Rasmus Larsen |
    LG OLED

    LG Display is reportedly increasing OLED TV panel production

    14 May 2021 | Rasmus Larsen |
    TCL 85R745

    TCL USA launches 'XL Collection' of 85" 4K LCD TVs

    12 May 2021 | Rasmus Larsen |
    Home cinema

    Home entertainment market has almost doubled since 2015

    12 May 2021 | Rasmus Larsen |
    Toshiba 2021 Fire TV

    New 43-75" Toshiba Fire TVs launched

    11 May 2021 | Rasmus Larsen |