Cord cutting
The cord cutting trend is accelerating

07 Nov 2014 | Rasmus Larsen |

Subscribers are leaving classic pay TV providers at an increasing rate in the US, as streaming services are becoming more popular, according to data from the WSJ.

Cord Cutting is a trend

Industry watchers have talked about cord cutting for years, but last year was actually the first sign of a real decline in TV subscribers. So far, people are mostly “cord shaving” - downgrading to a smaller TV subscription.

As a clever man once said; “we tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run”. This is probably true for the TV business, too, as the trend seems to be accelerating. As of Q3 2014, more than 220.000 subscribers have cut the cord this year.

Cord cutting

Instead, TV viewers gravitate toward streaming services that offer lower prices and on-demand content that you can watch when you have time. And if you ask the House of Cards producer he will say that “appointment TV” is dead.

So far, many content providers have been reluctant to abandon cable TV, but HBO, CBS and most recently Starz announced plans to launch stand-alone streaming services. HBO’s streaming service will launch in 2015.

The same trend is visible in some regions of Europe, mostly markets with high broadband penetration that also happens to be most of the markets that Netflix has entered in recent years.

- Source: WSJ

Share on:

Latest news

tvOS 13

Apple TV is getting a picture-in-picture mode with tvOS 13

18 Jun 2019 | Rasmus Larsen |
Samsung TV

Samsung: Important to scan your Samsung TV for malware & viruses

17 Jun 2019 | Rasmus Larsen |

UEFA debuts free streaming service

14 Jun 2019 | Rasmus Larsen |

Sony A9G OLED wins 'King of TV' at 2019 TV Shootout

13 Jun 2019 | Rasmus Larsen |
The Wall Luxury

Samsung will launch 'The Wall Luxury' microLED displays in July

13 Jun 2019 | Rasmus Larsen |

Next-gen Xbox console will have a disc drive

12 Jun 2019 | Rasmus Larsen |
Sony A8G

Sony 2019 A9G and A8G OLED TVs now available

11 Jun 2019 | Rasmus Larsen |
Iron Man

All Marvel Cinematic Universe films will be remastered in 4K

10 Jun 2019 | Rasmus Larsen |