Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonChromecast surpasses aging Apple TV in 2014 sales - FlatpanelsHD

Chromecast surpasses aging Apple TV in 2014 sales

03 Dec 2014 | Rasmus Larsen |

The Apple TV box will turn 3 years in a few months as Apple continues to hint that it has grand plans for TVs. And so for the first three quarters of 2014, Google’s Chromecast surpassed Apple TV in sales, but Roku is still leading the pack.

But Roku is still leading

Several new media streamer boxes have launched in 2013 and 2014 with Google Chromecast, Amazon Fire TV, Fire TV Stick, and new Roku devices. Parks Associates releases sales reports on the US market, and the report for the first three quarters of 2014 shows that the landscape is shifting somewhat.

Roku is still leading, but with a much smaller margin than in 2013 (46% vs. 29%). Parks did not count Chromecast sales in 2013, but has been counting in 2014, and for the first three quarters Chromecast has been selling in more units than the aging Apple TV, which is overdue for a refresh. Amazon came in fourth with 10 percent share.

Sales of streaming media players


Total cumulative sales of Apple TV are presumably still higher than total cumulative sales of Chromecast.

- "Nearly 50 percent of video content that U.S. consumers watch on a TV set is non-linear, up from 38 percent in 2010, and it is already the majority for people 18-44." says Barbara Kraus, Parks Associates Director of Research

Parks says that during the same period 10 percent of US households with broadband bought at least one streaming box, which is a significant number for only a three-quarter span. Game consoles are not included in the survey even though the consoles offer streaming apps.

Parks says that streaming media players will only continue to grow in popularity, and estimates that 50 million will be sold globally by 2017.

- Source: Parks Associates



Latest news

Apple Arcade

Apple Arcade now open with 100 games for $5/month

19 Sep 2019 | Rasmus Larsen |
8K Ultra HD

8K Ultra HD TV specifications & logo announced

18 Sep 2019 | Rasmus Larsen |
Philips Hue

New Philips Hue HDMI box syncs your lights with your TV

18 Sep 2019 | Rasmus Larsen |
Peacock

NBCUniversal introduces Peacock streaming service, new home of 'The Office'

18 Sep 2019 | Rasmus Larsen |
Android TV

Android TV roadmap for 2020 & 2021: Google Stadia, 'hero device', more ads

17 Sep 2019 | Rasmus Larsen |
Sony Crystal LED

Sony's first 8K & 16K microLED displays will cost millions

16 Sep 2019 | Rasmus Larsen |
YouTube Leanback TV

YouTube pulling the plug on its browser solution for TVs

16 Sep 2019 | Rasmus Larsen |
The resolution gap

The resolution gap

13 Sep 2019 | Yoeri Geutskens |