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Roku adds Haier & Insignia, 4K streaming coming soon

05 Jan 2015 | Rasmus Larsen |

Roku has news to share at CES. It has added two new Roku TV partners with Haier and Insignia, and the company has also announced a 4K Roku TV platform, which TCL will be first to adopt. Netflix will be one of the first 4K content partners.

Roku at CES 2015

TVs with a built-in Roku TV platform launched earlier this year. TCL and Hisense was the first two partners, and this year Roku is adding Haier in Q3 2015 and Insignia at some point.

Roku TV

Haier’s Roku TVs will be available in sizes from 32 to 65 inches. Roku further says that TCL will release 12 new Roku TVs from TCL in 2015.

4K Ultra HD TV sales are surging and Roku has taken notice. Roku announced today that it will support 4K Ultra HD on Roku TV, meaning that its TV partners can start working on 4K TVs with Roku TV built-in that support 4K streaming. Netflix will be one of the first partners for 4K on the Roku platform.

- “We are very bullish on 4K as we believe that streaming will be instrumental in its adoption. Bringing 4K to the Roku platform will give consumers even more choice and control of their entertainment viewing, and deliver the best streaming experience available” said Roku CEO Anthony Wood.

Roku has over 2000 channels, including Netflix, YouTube, Hulu Plus and many more.

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