Netflix added 4K streaming last year and this year it will be adding HDR (high dynamic range) to its 4K streaming, meaning that TV series and movies will look better than ever.
HDR content on Netflix
Netflix has proven an innovator in the content market. It was the first to roll out 4K content to the mainstream market. We already knew that Netflix has been working on HDR (high dynamic range), HFR (high frame rate) and more.
Well, in 2015 Netflix is adding HDR support. High dynamic range means that the dynamic range of the picture is higher than ever, allowing TVs with HDR support to show brighter whites and darker blacks. In effect, HDR is higher contrast.
Netflix announced HDR support at LG’s press conference where LG announced new 4K OLED TVs with extremely high contrast. Netflix’s spokesperson, Greg Peters, told the audience that he had seen Netflix’s latest TV series Marco Polo in 4K HDR on one of LG’s new OLED TVs, and that the picture was stunning. “It’s not just more pixels, but better pixels.”, Peters said.
Netflix will also roll out a “Recommended TV” logo in 2015, which TV manufacturers will be allowed to use if a TV support Netflix’s latest features.
We expect more details on Netflix’s latest development later this week when we meet with them. Stay tuned.