Samsung
Cable TV viewing has plummeted in 2015

13 Feb 2015 | Rasmus Larsen |

Total cable TV viewing in the US declined by 12.7 percent in January 2015 as Netflix, Amazon and Hulu are taking over in living rooms. Fox is cutting its forecasts and expects the “same themes to continue” in 2016.

Streaming is taking over

People in the US spent far less time watching TV channels and more time watching content on streaming services in January. Year-over-year TV ratings plunged 12.7 percent across all traditional TV networks, according to Nielsen.

An analyst from Nomura calls it “one of the worst declines we have seen since we launched coverage of these companies.”. Last week, Fox said that people are switching off the TV channels and that it had to cut its profit forecast due to ratings and currency swings, adding that it expects the “same themes to continue” in 2016.

TV channels


Many in the industry continue to insist that streaming services are supplementing traditional TV channels, but the recent trend suggests otherwise. And 2015 could very well be a transformative year, as HBO, CBS and others are planning to launch stand-alone streaming services.

The first real signs of the cord cutting trend came in 2014 where 220.000 subscribers had cut the cord by the third quarter, and the trend appears to be accelerating.

- Source: Nielsen via GigaOm, BI



Share on:


Latest news

UEFA.tv

UEFA debuts free streaming service UEFA.tv

14 Jun 2019 | Rasmus Larsen |
Sony A9G OLED

Sony A9G OLED wins 'King of TV' at 2019 TV Shootout

13 Jun 2019 | Rasmus Larsen |
The Wall Luxury

Samsung will launch 'The Wall Luxury' microLED displays in July

13 Jun 2019 | Rasmus Larsen |
Xbox

Next-gen Xbox console will have a disc drive

12 Jun 2019 | Rasmus Larsen |
Sony A8G

Sony 2019 A9G and A8G OLED TVs now available

11 Jun 2019 | Rasmus Larsen |
Iron Man

All Marvel Cinematic Universe films will be remastered in 4K

10 Jun 2019 | Rasmus Larsen |
Project Scarlett

Next-gen Xbox: 8K graphics, 120fps, SSD & ray-tracing - launching in 2020

10 Jun 2019 | Rasmus Larsen |
Batman

WarnerMedia streaming service likely to be more expensive than Netflix, Disney+

07 Jun 2019 | Rasmus Larsen |