YouTube wants to make movies and series in collaboration with its biggest starts. The company has no intentions to take on Hollywood but intends to back smaller movies that DreamWorks-owned AwesomenessTV will be responsible for.
Movies and TV shows on YouTube
YouTube recently celebrated its 10 year birthday. It is still a young company but it is part of everyday life for many people. However, YouTube wants to be more than a catalog of random, short videos.
The movies will be created in a partnership with AwesomenessTV that was acquired by DreamWorks Animation two years ago. The first movie will be released this autumn and more will follow over the next two years. All projects will be “driven by YouTube stars”, and developed and produced by AwesomenessTV’s CEO Brian Robbins. They will premiere globally on YouTube and later be released elsewhere.
YouTube will also help create comedy TV series in partnerships with Fine Brothers, Prank vs. Prank, Joey Graceffa, and Smosh.
It is unclear what role Google/YouTube will have but it appears to be mostly about financing and promoting. The announcement comes a few weeks before the big roll-out of Android TV that will put YouTube front and center. With Android TV, Google hopes to make YouTube more relevant on the TV screen than it has been in the past.
YouTube hopes that the initiative will establish “what we believe will become a new distribution paradigm for years to come."