Sony started out strong but since then Samsung has been the dominant player in the Ultra HD TV market in North America and Europe, according to two analysts.
50 percent market share
Samsung is the world’s largest TV manufacturer and the South Korean company is also dominating the Ultra HD TV market with a line-up of mid-range UHD TVs and premium “SUHD” TVs.
Samsung’s share in North America sits at 53.5 percent as of end-May, according to NPD Group. The company’s share in Europe is around 50 percent, according to another analyst firm, GfK. No numbers for Asia were released. Over 3 million Ultra HD TVs are currently sold per month globally.
Samsung has seen success with its so-called “SUHD” TVs, said market observers. The SUHD TVs use quantum dots to expand the color space over traditional TVs and are also capable of reproducing HDR (high dynamic range). Samsung recently added a cheaper JS7000 model to the line-up.
Samsung launched its SUHD TVs in March while other manufacturers are still ramping up production of its competing premium LCD TVs. LG has decided to pursue OLED, a new display technology, for its premium TVs but so far sales have not been significant.