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Apple TV with App Store rumored to debut in September

31 Jul 2015 | Rasmus Larsen |

Here we go again. The new Apple TV with an App Store and Siri will be unveiled at an event this September together with new iPhones, according to the same source that told us to expect it in June. And with the last-generation processor, it seems.

App store, touch remote & Siri

Consumers have been waiting eagerly and patiently for the new Apple TV box that might turn the industry on its head like the iPhone did. An open app store will let companies release apps that can fundamentally change the TV experience after decades of one-way communication in the form of TV channels.

Apple TV

According to a source, Apple intends to unveil the new TV box at an event in September along with new iPhones. The box is said to be “more polished” compared to the box that was rumored for June - whatever that means as Apple has yet to talk about it.

The source also claims that the box will be powered by the A8 processor, which is currently used in the iPhone 6 models. If true, the new Apple TV will run on last-gen hardware, which seems unambitious. Siri voice control, SDKs for developers, and a new “touch” remote where also mentioned.

The rumored TV service from Apple will not be launched at the same event, according to the report.

The current Apple TV was launched in early 2012.

The new report comes from BuzzFeed's technology editor; the same person who claimed to know that it would be announced in June but it is "for real this time", he writes. Fingers crossed.

- Source: Buzzfeed

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