Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonNetflix, Google, others join forces to develop next-gen video format - FlatpanelsHD

Netflix, Google, others join forces to develop next-gen video format

03 Sep 2015 | Rasmus Larsen |

Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix are joining forces as the “Alliance for Open Media” in a goal to develop “next-generation media formats, codecs and technologies” for delivering HD and Ultra HD video over the internet. The companies are clearly not satisfied with the high costs of HEVC.

This could be big

When you press “play” on any video on any device you are using a video codec, amongst other technologies. MPEG4/H.264 was optimized for HD video, whereas HEVC is optimized for Ultra HD - but these are far from free to use. Google is currently rolling out the free-to-use VP9 (and soon a more powerful VP10) codec but the company is now joining a group of heavyweight internet companies.

- “The new Alliance is committing its collective technology and expertise to meet growing Internet demand for top-quality video, audio, imagery and streaming across devices of all kinds and for users worldwide,” the press release said.

Alliance for Open Media


The focus is to develop a next-generation video format that is:
  • Interoperable and open
  • Optimized for the web
  • Scalable to any modern device at any bandwidth
  • Designed with a low computational footprint and optimized for hardware
  • Capable of consistent, highest-quality, real-time video delivery
  • Flexible for both commercial and non-commercial content, including user-generated content.

    The first project will be to develop a video codec that is royalty free, along with specification for media format, content encryption and adaptive streaming. In other words; the whole package for HD and Ultra HD video delivery.

    - “Customer expectations for media delivery continue to grow, and fulfilling their expectations requires the concerted energy of the entire ecosystem,” said Gabe Frost, the Alliance for Open Media’s Executive Director.
    “The Alliance for Open Media brings together the leading experts in the entire video stack to work together in pursuit of open, royalty-free and interoperable solutions for the next generation of video delivery.”

    More information is available at aomedia.org. No timeline for the project was provided but FlatpanelsHD will keep you updated.



  • Latest news

    Mimi on Philips TV

    Philips 2021 TVs can match sound to your individual hearing profile

    04 Mar 2021 | Rasmus Larsen |
    Reavon UHD Blu-ray players

    Two new UHD Blu-ray players from newcomer Reavon launching in April

    03 Mar 2021 | Rasmus Larsen |
    PlayStation Video

    Sony PlayStation Store will no longer offer movie purchases & rentals

    03 Mar 2021 | Rasmus Larsen |
    Samsung 2021 TV

    Samsung 2021 TV line-up

    02 Mar 2021 | Flatpanels |
    SmartThings for Nvidia Shield

    Samsung SmartThings on Nvidia Shield: Your home will soon stop working

    02 Mar 2021 | Rasmus Larsen |
    EU energy label 2021

    New, stricter EU energy labels for TVs specify SDR & HDR consumption

    01 Mar 2021 | Rasmus Larsen |
    Sony A90J OLED

    Sony's 2021 flagship OLED A90J starts at $3000 / €2600 / £2700

    01 Mar 2021 | Rasmus Larsen |
    Kodi 19

    Kodi 19 released with support for tvOS (Apple TV), AV1, Dolby Vision, more

    26 Feb 2021 | Rasmus Larsen |