Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonNetflix, Google, others join forces to develop next-gen video format - FlatpanelsHD

Netflix, Google, others join forces to develop next-gen video format

03 Sep 2015 | Rasmus Larsen |

Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix are joining forces as the “Alliance for Open Media” in a goal to develop “next-generation media formats, codecs and technologies” for delivering HD and Ultra HD video over the internet. The companies are clearly not satisfied with the high costs of HEVC.

This could be big

When you press “play” on any video on any device you are using a video codec, amongst other technologies. MPEG4/H.264 was optimized for HD video, whereas HEVC is optimized for Ultra HD - but these are far from free to use. Google is currently rolling out the free-to-use VP9 (and soon a more powerful VP10) codec but the company is now joining a group of heavyweight internet companies.

- “The new Alliance is committing its collective technology and expertise to meet growing Internet demand for top-quality video, audio, imagery and streaming across devices of all kinds and for users worldwide,” the press release said.

Alliance for Open Media

The focus is to develop a next-generation video format that is:
  • Interoperable and open
  • Optimized for the web
  • Scalable to any modern device at any bandwidth
  • Designed with a low computational footprint and optimized for hardware
  • Capable of consistent, highest-quality, real-time video delivery
  • Flexible for both commercial and non-commercial content, including user-generated content.

    The first project will be to develop a video codec that is royalty free, along with specification for media format, content encryption and adaptive streaming. In other words; the whole package for HD and Ultra HD video delivery.

    - “Customer expectations for media delivery continue to grow, and fulfilling their expectations requires the concerted energy of the entire ecosystem,” said Gabe Frost, the Alliance for Open Media’s Executive Director.
    “The Alliance for Open Media brings together the leading experts in the entire video stack to work together in pursuit of open, royalty-free and interoperable solutions for the next generation of video delivery.”

    More information is available at No timeline for the project was provided but FlatpanelsHD will keep you updated.

  • Latest news

    Netflix live streaming

    Netflix starts testing live streaming ahead of its first live shows

    27 Jan 2023 | Rasmus Larsen |

    Update: DTS:X is coming to new LG OLED and premium LCD TVs

    27 Jan 2023 | Flatpanels |
    Samsung S95C QD-OLED

    Samsung lists first 77" QD-OLED TV for $4499

    26 Jan 2023 | Rasmus Larsen |
    Google TV iPhone ad

    Google TV now shows ads for products other than shows/movies

    25 Jan 2023 | Rasmus Larsen |
    Samsung 2023 microLED

    240Hz 4K TVs are waiting in the wings

    24 Jan 2023 | Rasmus Larsen |
    Apple TV 4K

    Updated: tvOS 16.3 ready for Apple TV – Bluetooth remote / controller issues fixed?

    23 Jan 2023 | Rasmus Larsen |
    Samsung TV Plus

    Samsung in talks to bring its free streaming service to other TV brands

    23 Jan 2023 | Rasmus Larsen |

    Next-gen 'NanoLED' (real QLED) display prototype showcased

    20 Jan 2023 | Rasmus Larsen |