Netflix, Google, others join forces to develop next-gen video format

03 Sep 2015 | Rasmus Larsen |

Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix are joining forces as the “Alliance for Open Media” in a goal to develop “next-generation media formats, codecs and technologies” for delivering HD and Ultra HD video over the internet. The companies are clearly not satisfied with the high costs of HEVC.

This could be big

When you press “play” on any video on any device you are using a video codec, amongst other technologies. MPEG4/H.264 was optimized for HD video, whereas HEVC is optimized for Ultra HD - but these are far from free to use. Google is currently rolling out the free-to-use VP9 (and soon a more powerful VP10) codec but the company is now joining a group of heavyweight internet companies.

- “The new Alliance is committing its collective technology and expertise to meet growing Internet demand for top-quality video, audio, imagery and streaming across devices of all kinds and for users worldwide,” the press release said.

Alliance for Open Media

The focus is to develop a next-generation video format that is:
  • Interoperable and open
  • Optimized for the web
  • Scalable to any modern device at any bandwidth
  • Designed with a low computational footprint and optimized for hardware
  • Capable of consistent, highest-quality, real-time video delivery
  • Flexible for both commercial and non-commercial content, including user-generated content.

    The first project will be to develop a video codec that is royalty free, along with specification for media format, content encryption and adaptive streaming. In other words; the whole package for HD and Ultra HD video delivery.

    - “Customer expectations for media delivery continue to grow, and fulfilling their expectations requires the concerted energy of the entire ecosystem,” said Gabe Frost, the Alliance for Open Media’s Executive Director.
    “The Alliance for Open Media brings together the leading experts in the entire video stack to work together in pursuit of open, royalty-free and interoperable solutions for the next generation of video delivery.”

    More information is available at No timeline for the project was provided but FlatpanelsHD will keep you updated.

  • Share on:

    Latest news

    Dolby Vision

    Dolby Vision "raised blacks" issue resolved on 2018 LG OLED

    10 Dec 2018 | Rasmus Larsen |

    IMAX has closed over half of its VR cinema centers

    10 Dec 2018 | Rasmus Larsen |
    Samsung 8K

    8K TV sales forecast slashed in half

    07 Dec 2018 | Rasmus Larsen |
    Panasonic FZ950

    Annual 4K TV sales to surpass 100 million this year

    06 Dec 2018 | Rasmus Larsen |
    HDR video ecosystem tracker

    The HDR video ecosystem tracker

    04 Dec 2018 | Yoeri Geutskens |
    PlayStation Classic

    PlayStation Classic launches with a mix of PAL & NTSC games

    03 Dec 2018 | Rasmus Larsen |
    Flexible OLED

    Samsung supplier accused of leaking OLED technology to China

    30 Nov 2018 | Rasmus Larsen |
    BeoVision Eclipse

    B&O launches BeoVision Eclipse & Beolab 50 in Piano Black

    29 Nov 2018 | Rasmus Larsen |