Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonHisense shows off ULED TV, rips off Apple TV - FlatpanelsHD

Hisense shows off ULED TV, rips off Apple TV

09 Sep 2015 | Rasmus Larsen |

Let us just get straight to the point. Hisense’s so-called “ULED” is not a new type of display technology but good old LCD with support for HDR (high dynamic range) and a wider color gamut. Hisense also exhibited a rip-off of the Apple TV user interface.

It’s LCD with quantum dots

Think of “ULED” as Hisense’s equivalent to Samsung’s “SUHD”. None of them are new display technologies but instead LCD technology with some extra bells and whistles. Specifically, ULED employs quantum dot technology.

Hisense ULED


But Hisense has still made an effort to get the most out of LCD. The new XT910 model, which was unveiled at IFA 2015, can probably match other high-end TVs from more established competitors. It has Ultra HD resolution, a full-array backlight with 240 local dimming zones, a wider color gamut (100% NTSC, says Hisense, made possible by quantum dots) and support for HDR.

Hisense tried to position ULED as a competitor to OLED, an entirely new display technology. The Chinese company had set up a demo to compare the two, claiming that its ULED can reproduce much higher contrast than OLED, which is of course not even close to the truth. However, Hisense’s ULED TV certainly still looked great and the company is obviously trying to enter the high-end segment.

Hisense ULED


Hisense XT910 will be available in October in 55 and 65” sizes for 2000 Euro and 3500 Euro / $3000 USD, respectively.

Apple TV envy

Hisense also had this jewel of a TV exhibited as one of its highlights at IFA 2015. If you don’t recognize it we can add that it is an almost exact copy of the Apple TV user interface. Hisense gets -2 for originality.

Hisense Apple TV rip-off




Latest news

Apple Arcade

Apple Arcade now open with 100 games for $5/month

19 Sep 2019 | Rasmus Larsen |
8K Ultra HD

8K Ultra HD TV specifications & logo announced

18 Sep 2019 | Rasmus Larsen |
Philips Hue

New Philips Hue HDMI box syncs your lights with your TV

18 Sep 2019 | Rasmus Larsen |
Peacock

NBCUniversal introduces Peacock streaming service, new home of 'The Office'

18 Sep 2019 | Rasmus Larsen |
Android TV

Android TV roadmap for 2020 & 2021: Google Stadia, 'hero device', more ads

17 Sep 2019 | Rasmus Larsen |
Sony Crystal LED

Sony's first 8K & 16K microLED displays will cost millions

16 Sep 2019 | Rasmus Larsen |
YouTube Leanback TV

YouTube pulling the plug on its browser solution for TVs

16 Sep 2019 | Rasmus Larsen |
The resolution gap

The resolution gap

13 Sep 2019 | Yoeri Geutskens |