Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonSamsung's Serif TV is inspired by the serif font - FlatpanelsHD

Samsung's Serif TV is inspired by the serif font

24 Sep 2015 | Rasmus Larsen |

Most modern TVs are incredibly thin and minimalistic so Samsung figured they would try something new. Together with French designers Ronan and Erwan Bouroullec they have created the Serif TV that looks like an “I” from the side.

Samsung Serif TV

The Serif TV has been created as a fresh take on TV design with inspiration from a font, more specifically the serif font. Looking at the TV from the side you will notice that it is wider in the top and bottom, which the designers believe turns it into furniture that stands out in the room.

Samsung Serif TV


- "Many attempts were explored in our workshop, and step-by-step we approached the logic of SERIF TV: a TV defined by a frame that outlines the screen," said Ronan & Erwan Bouroullec who partnered with Samsung to create the Serif TV.
- "Like typographers designing a letter, we studied both the object and its interaction with the space around it."

Samsung Serif TV


The top surface can hold vases, books or other decorative objects. The TV can be placed either on a shelf or stand on the floor by attaching legs. It has taken the brothers three years to reach the final design, including an entirely new user interface with a “curtain mode”. A woven fabric covers the back of the TV, concealing wires.



Samsung Serif TV
The brothers even went as far as to create an entirely new remote control.

Samsung has teamed up with other designers in the past, including Giorgio Armani for the Armani/Samsung TV and with Yves Béhar on several occasions, recently for a 21:9-format SUHD TV.

The Serif TV will be released in Large (40” UHD), Medium (32” Full HD) and Mini (24” HD) in three colors (ivory white, dark blue and red).

It will be available in the UK, France, Sweden and Denmark on November 2nd for Ł499, Ł699 and Ł1199. You can learn more about the TV here.



Latest news

The resolution gap

The resolution gap

13 Sep 2019 | Yoeri Geutskens |
Hisense IFA 2019

Hisense shows off 8K, 21:9 display, 'Arc' TV, more dual-layer LCD TVs

13 Sep 2019 | Rasmus Larsen |
See on Apple TV+

Apple details 4K, Dolby Vision & Atmos support for Apple TV+

12 Sep 2019 | Rasmus Larsen |
Sharp Android TV

Sharp announces its first Android TVs for Europe

12 Sep 2019 | Rasmus Larsen |
Philips 8K OLED

Philips shows off 8K OLED TV

11 Sep 2019 | Rasmus Larsen |
Roku soundbar

Roku adds soundbar & subwoofer to its line-up

11 Sep 2019 | Rasmus Larsen |
Apple TV+

Apple TV+ launches November 1 for $5/month

10 Sep 2019 | Rasmus Larsen |
Apple Arcade

Apple Arcade launches September 19 for $5/month

10 Sep 2019 | Rasmus Larsen |