Samsung's Serif TV is inspired by the serif font

24 Sep 2015 | Rasmus Larsen |

Most modern TVs are incredibly thin and minimalistic so Samsung figured they would try something new. Together with French designers Ronan and Erwan Bouroullec they have created the Serif TV that looks like an “I” from the side.

Samsung Serif TV

The Serif TV has been created as a fresh take on TV design with inspiration from a font, more specifically the serif font. Looking at the TV from the side you will notice that it is wider in the top and bottom, which the designers believe turns it into furniture that stands out in the room.

Samsung Serif TV

- "Many attempts were explored in our workshop, and step-by-step we approached the logic of SERIF TV: a TV defined by a frame that outlines the screen," said Ronan & Erwan Bouroullec who partnered with Samsung to create the Serif TV.
- "Like typographers designing a letter, we studied both the object and its interaction with the space around it."

Samsung Serif TV

The top surface can hold vases, books or other decorative objects. The TV can be placed either on a shelf or stand on the floor by attaching legs. It has taken the brothers three years to reach the final design, including an entirely new user interface with a “curtain mode”. A woven fabric covers the back of the TV, concealing wires.

Samsung Serif TV
The brothers even went as far as to create an entirely new remote control.

Samsung has teamed up with other designers in the past, including Giorgio Armani for the Armani/Samsung TV and with Yves Béhar on several occasions, recently for a 21:9-format SUHD TV.

The Serif TV will be released in Large (40” UHD), Medium (32” Full HD) and Mini (24” HD) in three colors (ivory white, dark blue and red).

It will be available in the UK, France, Sweden and Denmark on November 2nd for £499, £699 and £1199. You can learn more about the TV here.

Share on:

Latest news

Hisense OLED

Hisense is bringing its OLED TV to the UK & parts of Europe

18 Jun 2019 | Rasmus Larsen |
tvOS 13

Apple TV is getting a picture-in-picture mode with tvOS 13

18 Jun 2019 | Rasmus Larsen |
Samsung TV

Samsung: Important to scan your Samsung TV for malware & viruses

17 Jun 2019 | Rasmus Larsen |

UEFA debuts free streaming service

14 Jun 2019 | Rasmus Larsen |

Sony A9G OLED wins 'King of TV' at 2019 TV Shootout

13 Jun 2019 | Rasmus Larsen |
The Wall Luxury

Samsung will launch 'The Wall Luxury' microLED displays in July

13 Jun 2019 | Rasmus Larsen |

Next-gen Xbox console will have a disc drive

12 Jun 2019 | Rasmus Larsen |
Sony A8G

Sony 2019 A9G and A8G OLED TVs now available

11 Jun 2019 | Rasmus Larsen |