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Netflix leads US streaming market, followed by Amazon & Hulu

07 Dec 2015 | Rasmus Larsen |

A study from Parks Associates reveals the top ten subscription streaming services in the US. Unsurprisingly, Netflix leads the pack with Amazon Video in second and Hulu in third. HBO Now is a fast climber.

Top ten streaming services

The streaming market is still young but Netflix has already seen incredible success, so it is no surprise to see them in the number 1 spot. What might surprise you though is that four of the players on the list were launched within the last two years.

House of Cards


HBO Now is one of those newcomers. It launched in April and has already grown to become the sixth largest streaming service in the US. There are also several sports services in top ten. YouTube was not included because it is a free service.

1. Netflix
2. Amazon Video
3. Hulu
4. MLB.TV
5. WWE Network
6. HBO Now
7. Crunchyroll
8. NFL Game Pass
9. The Blaze
10. Sling TV

- “The number of new services and continued growth for many existing services show the vitality of the OTT video services market in the U.S.,” said Brett Sappington, director of research at Parks Associates. “While Netflix holds a substantial lead, new and emerging OTT services are establishing their own place in the market.”

No market share numbers were revealed.

More than 25% of the people surveyed who use a streaming service are subscribers to two or more services.

- Source: Parks Associates’ OTT Video Market Tracker



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