Amazon will soon join Netflix and Vudu in offering Dolby Vision quality. Dolby has positioned its Dolby Vision format as a premium HDR format. LG’s “Super UHD TVs” will be the first to support Amazon’s streams.
Amazon to stream in Dolby Vision
LG’s so-called “Super UHD TVs” (LCD TVs with quantum dots) will be the first TVs capable of handling Amazon’s TV series in stunning Dolby Vision quality, the two companies confirmed in a statement.
Amazon started offering HDR streaming based on the HDR10 format last summer and with Dolby Vision pictures should look even more impressive. The Dolby Vision format is a premium HDR format that improves the dynamic range in pictures for brighter highlights and deeper black. It also incorporates a wide color gamut for more true-to-life colors and uses dynamic metadata to improve video quality on a scene-by-scene basis. Amazon will continue to also offer “regular” HDR quality.
- "Amazon Video provides customers with HDR content today, and we're thrilled to work with LG to extend our premium offering to include a Dolby Vision enhanced HDR experience on LG Super UHD TVs," stated Jim Freeman, Vice President of Digital Video at Amazon. "We can't wait for our customers to have even more ways to enjoy a premium movie and TV viewing experience."
Amazon has not confirmed which titles will be available in Dolby Vision. It currently offers Transparent, Mozart in the Jungle, Bosch, The Man in the High Castle, and Red Oaks in HDR10. Future TV series and movies will also be produced in HDR.
- "Dolby Vision brings images to life on the new LG Super UHD TVs with a combination of brighter highlights, increased contrast, ultra-vivid colors and sharper details," said, Roland Vlaicu, Dolby Laboratories vice president, consumer imaging. "With a robust slate of Dolby Vision titles already available through streaming service providers, consumers are guaranteed an unparalleled HDR experience in their living room, where watching TV is now more like looking through a window."
Vudu already offers more than 30 titles in Dolby Vision and Netflix will soon start streaming in Dolby Vision quality, too. Most major film studios have announced support and Dolby estimates that 100 titles could be available by the end of 2016.
Amazon has yet to announce when it will start offering Dolby Vision-quality video.