Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonFirst 4K Roku TVs are now available starting at $400 - FlatpanelsHD

First 4K Roku TVs are now available starting at $400

14 Mar 2016 | Rasmus Larsen |

The first 4K TVs with Roku’s operating system built-in have arrived. The Insignia 4K Roku TVs offer access to 4K video from Netflix, YouTube and more. Prices start at $400.

First 4K Roku TVs

You probably already know the Roku media players. With the Roku TV initiative the company partners with TV manufacturers to bake its operating system (Roku OS) directly into TV.

More than 1 million Roku TVs have been sold to date. Insignia - Best Buy’s in-house brand - is now launching the first 4K-capable Roku TVs. Haier, Sharp and Hisense are also Roku TV partners.

Insignia 4K Roku TV


- “These new TVs combine excellent picture quality and resolution with an easy to use smart TV experience that is truly unique to Roku TV – all at an affordable price,” said Chas Smith, SVP and general manager Roku TV & Players. “Customer response to the HD Insignia Roku TV models has been tremendous and we expect that same enthusiasm for these new TVs as consumers look for a great 4K UHD smart TV.”

The Roku platform offers access to more than 3,000 streaming app. You can enjoy 4K video from services such Netflix, Plex, YouTube, and UltraFlix. This is possible because the TVs support HEVC and VP9 decoding. More than 10 apps currently support 4K streaming, Roku says. There is a dedicated 4K catagory in the store.

Roku has also confirmed that it will team up with partners to launch HDR-capable TVs later.

The Insignia 4K Roku TVs are available exclusively from Best Buy in the US and Canada. The companies clearly hope to make a splash with aggressive pricing. The 43” model will be available for just $400.

Prices
  • 43” Insignia Roku TV (NS-43DR710NA17): $399.99
  • 50” Insignia Roku TV (NS-50DR710NA17): $499.99
  • 55” Insignia Roku TV (NS-55DR710NA17): $649.99



  • Latest news

    The resolution gap

    The resolution gap

    13 Sep 2019 | Yoeri Geutskens |
    Hisense IFA 2019

    Hisense shows off 8K, 21:9 display, 'Arc' TV, more dual-layer LCD TVs

    13 Sep 2019 | Rasmus Larsen |
    See on Apple TV+

    Apple details 4K, Dolby Vision & Atmos support for Apple TV+

    12 Sep 2019 | Rasmus Larsen |
    Sharp Android TV

    Sharp announces its first Android TVs for Europe

    12 Sep 2019 | Rasmus Larsen |
    Philips 8K OLED

    Philips shows off 8K OLED TV

    11 Sep 2019 | Rasmus Larsen |
    Roku soundbar

    Roku adds soundbar & subwoofer to its line-up

    11 Sep 2019 | Rasmus Larsen |
    Apple TV+

    Apple TV+ launches November 1 for $5/month

    10 Sep 2019 | Rasmus Larsen |
    Apple Arcade

    Apple Arcade launches September 19 for $5/month

    10 Sep 2019 | Rasmus Larsen |