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Samsung installs its first mirror OLED displays in a hair salon

26 May 2016 | Rasmus Larsen |

Samsung announced a pair of mirror and transparent OLED displays about a year ago. The company has now installed the first samples of its mirror displays in a hair salon in South Korea. They will be available worldwide in Q3 2016.

Will be available worldwide in Q3

Samsung’s first mirror displays have been installed in a hair salon called Leekaja Haribis in South Korea. Besides being a regular mirror (with a slightly lower reflectance level) the display can help customers with advice on different styles and serve up entertainment.

Samsung mirror display

Strangely, Samsung refrains from referring to these new mirror displays as OLED technology in its official announcement but the mirror display is definitely the one that Samsung exhibited for the first time about a year ago in June 2015.

Unless Samsung has modified the specifications it is a 55” display. It works by embedding a transparent OLED panel into a regular mirror. Back then, Samsung said that its mirror OLED display “with its more than 75 percent reflectance level, delivers at least 50 percent higher reflectance than competitive Mirror LCDs”.

Samsung mirror display

The installation also hints that Samsung is still considering OLED for different applications, even if the head of the consumer TVs says otherwise.

Samsung imagines that its mirror displays and transparent displays can be used in shops, malls, cars and even in the home.

Apparently the hair salon has bought at least seven mirror displays from Samsung. Everyone can buy one starting from Q3 2016, says Samsung. No price was announced but Samsung previously sold a mirror LCD for about 3000 Euro.

- Source: Samsung

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