Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonSamsung and LG fighting over "SUHD" branding - FlatpanelsHD

Samsung and LG fighting over "SUHD" branding

03 Jun 2016 | Rasmus Larsen |

”Big brother” Samsung is not satisfied with ”little brother” LG using its ”SUHD” branding to sell LCD TVs. LG has promised to stop but it is not hard to guess why LG is doing it.

”SUHD” vs. ”Super UHD”

Last year, Samsung launched its first TVs under the ”SUHD” branding. You obviously cannot trademark generic terms such as LCD or OLED but ”SUHD” is not a technology so Samsung has trademarked it to try to differentiate its high-end LCD TVs.

LG answered at this year’s CES show in Las Vegas by launching so-called ”Super UHD” LCD TVs. It is those exact TVs that has prompted Samsung to send a protest letter to LG. Samsung is pointing out that LG shortened ”Super UHD” to ”SUHD”, which it has trademarked, to promote its new TVs in shops across several countries. Samsung calls it ”deceptive marketing”.

- "Samsung Electronics Spain officially sent a protest letter to LG Electronics Spain to stop using the ‘SUHD' logo on some of the LG TVs in some stores in that country," said Samsung to news paper Korea Times.

Super UHD vs. SUHD

LG explains that it was an error and has promised to stop using “SUHD” - but continue to use “Super UHD”. However, it not hard to guess why LG tried to create confusion in the first place. By positioning its high-end LCDs as “Super UHD” – or “SUHD” – LG can, on paper, match Samsung’s ditto. It is easy to rename conventional LCD TVs. However, LG currently has something that Samsung can only dream of; OLED.

The battle between the Korean companies has intensified in recent years. Both manufacturers launched OLED TVs in 2012 but Samsung was forced to admit defeat and pull OLED TVs off the market because it failed to bring down production costs to reasonable levels. Still, Samsung has maintained its position as the top global TV manufacturer for ten years straight. LG hopes that OLED TVs can help them claim the top spot.

- Source: Korea Times

Latest news

Apple Arcade

Apple Arcade now open with 100 games for $5/month

19 Sep 2019 | Rasmus Larsen |
8K Ultra HD

8K Ultra HD TV specifications & logo announced

18 Sep 2019 | Rasmus Larsen |
Philips Hue

New Philips Hue HDMI box syncs your lights with your TV

18 Sep 2019 | Rasmus Larsen |

NBCUniversal introduces Peacock streaming service, new home of 'The Office'

18 Sep 2019 | Rasmus Larsen |
Android TV

Android TV roadmap for 2020 & 2021: Google Stadia, 'hero device', more ads

17 Sep 2019 | Rasmus Larsen |
Sony Crystal LED

Sony's first 8K & 16K microLED displays will cost millions

16 Sep 2019 | Rasmus Larsen |
YouTube Leanback TV

YouTube pulling the plug on its browser solution for TVs

16 Sep 2019 | Rasmus Larsen |
The resolution gap

The resolution gap

13 Sep 2019 | Yoeri Geutskens |