Today at IFA 2016 in Berlin, Philips has unveiled its first OLED TV. It will be the new 9 series flagship TV called 901F with Ultra HD, HDR (high dynamic range), Android TV and of course Ambilight.
Philips’ first OLED TV
In February 2016, after several years of rumors, Philips’ director of TV research could no longer keep it a secret. He confirmed that the first Philips OLED TV would launch in 2016. Today at IFA 2016 the TV has finally been unveiled to the public.
Philips’ OLED TV will be the new 9 series flagship TV. It will go by the name 901F and will deliver Ultra HD resolution HDR (high dynamic range) and a wide color gamut (99% DCI-P3). Together with the ”Perfect Pixel Ultra HD” picture engine and the perfect black level Philips believes that it will reproduce spectacular picture quality.
With the OLED TV Philips also overtakes some of its closest competitors. Samsung and Sony have yet to launch TVs based on OLED; the next generation of display technology. Philips has received help from LG.Display; the manufacturer of all OLED TV panels currently.
A TV from Philips is obviously not complete without Ambilight. The company says that 901F will be the first OLED TV with Ambilight but that it hardly a surprise since Philips is the only company to offer the mood lighting technology. The 3-sided Ambilight feature can either dynamically adapt to extend the colors on-screen to the wall or illuminate the wall in a constant light tone. It also has tons of settings, including a new game mode.
First OLED Android TV
Several manufacturers now offer OLED TV but Philips will be the first to combine it with Google’s Android TV operating system. From the Google Play store you can download apps and games, and the catalog is constantly evolving. Google is also upgrading Android TV annually with new features.
In the same package you also get Google Cast – known from Chromecast – which allows you to push content from a phone or tablet wirelessly onto the TV screen. Google Cast works with Netflix, YouTube, HBO, Hulu, and many others.
With the launch of the 2016 line-up, Philips also introduced a new remote control that has been complete redesigned. It is flatter and more matte but still has lots of buttons. There is a big Netflix button in the center. The backside is equipped with a full qwerty keyboard and it has a built-in microphone for voice search
Lastly, the TV has an integrated 6.1 sound system with 6 dedicated units, says Philips. The output is 30 Watt. The speakers are placed underneath the OLED panel like a integrated soundbar.
Philips 55POS901F will be available in Europe in Q4 2016. We are chasing pricing details.