Philips launches 65" 7601 with HDR and LED local dimming in Europe

30 Sep 2016 | Rasmus Larsen |

The new 65-inch 7601 can probably best be described as Philips’ first true HDR display. It achieves HDR by taking advantage of a backlit LED system with local dimming. 7601 obviously also comes with Ambilight, Android TV and 4K UHD. It is available now in Europe.

With 9 series technology

7601 should have been launched earlier this year but as so much else in this industry it got delayed. Now it is finally available across Europe, Philips confirms to FlatpanelsHD.

The company emphasizes that 7601 takes use of LCD technology normally reserved for the flagship 9 series TV.

Philips is of course referring to the full-array local dimming (FALD) system in 7601. It has 128 dimming zones that it can use to control light on the LCD panel more precisely, especially when reproducing HDR. Philips’ other 2016 TVs can also receive HDR video signals but 7601 is the first to come packed with hardware to deliver HDR. The TV has a peak brightness of 700 nits.

Philips 7601

The TV also features 4K UHD resolution, 3-sided Ambilight, Android TV, HEVC and VP9 decoding, and a wide color gamut panel. It does not feature the twin-tuner that some of the more expensive models come equipped with. The aluminum frame is still there.

Note that Philips in Europe and Philips in the US are two separate companies. Philips TVs in Europe, such as the 7601, are produced by TP Vision.

See the full Philips 2016 TV line-up

Philips 7601 only exists in 65" under model name 65PUS7601. It is available now from retailers in Europe, Philips says. We have spotted it on Amazon DE and in the four Nordic countries.

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