At a conference in Seoul, Dolby gave an update on its efforts to bring Dolby Vision into the living room. Dolby said that it now has 5 TV partners (and 3 more coming soon) and 6 Hollywood studios on board. More than 100 Dolby Vision titles will be available to enjoy in the home this year, according to Hilander.
An update on Dolby Vision
Dolby Vision is one of three HDR (High Dynamic Range) video formats and the company is selling it as a premium format compared to the open HDR10 format and the broadcast industry’s HLG format.
Korean website Hilander attended the Dolby Forum in Seoul where Dolby said that it now has 5 TV partners: LG (OLED and LCD), Vizio (LCD), TCL (LCD), Loewe (OLED), and Skyworth (OLED). A later slide confirmed that Changhong, Funai, and Hisense will add Dolby Vision support to TVs, presumably in 2017. At the event, Dolby used LG’s G6 OLED TVs to demonstrate how its video format improves the picture experience.
Of the five, TCL has yet to release a TV with Dolby Vision. TCL’s X1 was supposed to support the format but eventually launched without. FlatpanelsHD hears TCL’s first model has been pushed to 2017. Other major brands such as Samsung, Sony and Panasonic are supporting only HDR10 and have yet to embrace Dolby Vision.
Dolby also said that 6 major Hollywood studios have committed to releasing movies in Dolby Vision for the home via streaming or UHD Blu-ray discs (Dolby Vision discs are coming in 2017). The studios are Sony Pictures, Warner Bros, Universal, Paramount, Lionsgate, and MGM. You may notice that Disney/Pixar is missing. However, the company is already releasing movies in Dolby Vision for cinema so it is backing the format.
Dolby added that 4 streaming services are currently offering content in Dolby Vision or have announced plans to do so. These include Amazon Video, Netflix, and Vudu. We are not sure who the fourth is.
A map of Dolby Vision partners
Lastly, Dolby shared an overview of its current partners throughout the video chain. Some of these partners are worth highlighting.
Nvidia is shown; perhaps suggesting that a coming Nvidia Shield box will support Dolby Vision? MediaTek, Sigma and MStar are producing SoCs for Android TVs, streaming players, and other devices. ARRI is a manufacturer of video cameras and postproduction equipment.
Strangely, Google is not on the map, despite having announced the Chromecast Ultra. Google will also support Dolby Vision in its Android TV operating system starting from version 7.0.
Additionally, Dolby has started an initiative to install “Dolby Cinemas”; some of the first HDR-capable cinemas. Dolby Cinema can be experienced in the US, China, Austria, Netherlands, and Spain. Together with AMC, the company will set up 100 new sites in the US before the end of 2017.