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LeEco announces its first four 4K TVs for the US market

20 Oct 2016 | Rasmus Larsen |

LeEco, who recently acquired Vizio, has officially entered the US market with four new TVs running Android TV, ranging from 43 to 85 inches. The 85-inch supports both HDR10 and Dolby Vision and costs just $4000 after rewards. LeEco also intends to launch a new streaming service.

Four LeEco Android TVs

The four TVs leaked earlier in October so some details were already known. At a major event, LeEco has officially announced the TVs and detailed its general plans for the US market that also include phones and other devices.

LeEco has partnered with Google to integrate the company’s Android TV operating system into all four TVs: Super4 X43 Pro TV, Super4 X55 TV, Super4 X65 TV, and uMax 85 TV.

With Android TV you have access to apps such as Netflix, Hulu, YouTube, HBO Now, Google Play Movies & TV, and many more. Additionally, the TVs come packed with the company’s apps such as ‘Live’, ‘Le’, ‘LeZone’, and ‘My LeEco’. Google Cast – the protocol powering Chromecast – is also built-in.

LeEco X65 TV5

The highlight is the 85-inch uMax85 that features 4K Ultra HD as well as both HDR10 and Dolby Vision – just like some of Vizio’s TVs. As you may recall, LeEco acquired Vizio in July 2016. It is not clear how exactly LeEco plans to separate Vizio and LeEco branded TV line-ups going forward. Today’s announcement did not exactly position the LeEco TVs as high-end TVs that some had anticipated. Only the 85-inch has high-end features.

The uMax 85 comes with full array local dimming (FALD) with 448 zones as well as four HDMI inputs. The most interesting news here is perhaps the price. It is listed for $5000 but if you are willing to join LeEco’s “LeRewards” program you can get it for just $4000. That surely looks like an attractive price compared to other FALD LCD TVs from Samsung and Sony.

The three other TVs are all edge-LED LCDs with Ultra HD resolution and HDR10 processing. Other features are Android TV, Google, Cast, Harman Kardon speakers (except in 43”), and a quad-core processor.

LeEco uMax 85

A comprehensive ecosystem

During the Event, LeEco emphasized that has a comprehensive ecosystem that ties together all of its product categories.

LeEco own a movie studio named LeVision that is producing movies in Chinese and soon English. It co-financed ‘The Expendables 2’ and intends to release 20 English-language movies, including ‘The Great Wall’ staring Matt Damon.

LeEco content partners

The company has partnered with content providers to distribute content on its TVs via an app; effectively a new streaming service. It is not clear how exactly that will work but the company revealed a strong list of partners (seen in the slide above).

LeEco will launch its “ecotvs” on November 2. The 85-inch will cost $5000 ($4000 after rewards). The 65, 55 and 43-inch TVs will cost $1200, $700, and $450 ($200 rewards on all three), respectively. Included in the price is an EcoPass with 3-years warranty, 5TB cloud storage, and some content deals. The TVs are available from the company’s own website that is, of course, called LeMall.

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