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Sony rumored to launch OLED TV at CES 2017

05 Dec 2016 | Rasmus Larsen |

After years of false starts, Sony could finally launch an OLED TV next month at the CES 2017 show in Las Vegas, according to several reports, including yesterday’s report by Forbes. It will reportedly use one of LG.Display’s OLED panels.

Sony OLED at CES 2017?

This is certainly not the first time we hear about Sony planning to launch an OLED TV. At one point, Sony and Panasonic actually partnered to showcase 56” 4K OLED TV at CES 2013.

It never amounted to anything and the two Japanese companies ended the partnership later in 2013. Panasonic went on to launch its first OLED TV in 2015 based on one of LG.Display’s panels.

Sony 4K OLED-TVSony 56-inch 4K OLED TV – CES 2013

We first heard about Sony’s plan to enter the OLED TV market in September 2016. BusinessKorea noted that “Panasonic and Sony are expected to launch OLED TVs”. In early November, Italian media reported that they had heard whispers of Sony showcasing the OLED TVs to certain people under NDAs. We read all those reports but remained skeptic and not entirely convinced.

LG.Display inside

John Archer of Forbes has now chimed in, saying that a “UK PR representative - for a brand other than Sony - asked me recently if I was aware of a UK event they’d been informed about at which Sony had unveiled a new range of OLED TVs”.

The Forbes report also refers to another report by Korean ETNews that apparently seems to more or less confirm that it is a done deal, and that Sony will be sourcing OLED panels from LG.Display. ETNews claims to know that Sony will unveil the OLED TV at CES 2017.

Also read: LG 2017 OLED TVs to be named B7, C7, E7, G7 & W7 - come in 55-77" sizes

Sony is already producing OLED monitors for professional users and has wanted to enter the OLED TV market for years. However, like Samsung, the company has failed to realize its ambition of mass-producing the next-generation display technology in-house.

We remain calm – and still a little skeptical – for now but with CES 2017 only one month away we will soon know for sure. FlatpanelsHD will be in Las Vegas for CES.

- Sources: Forbes, ETNews,, BusinessKorea

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