Samsung SUHD

Samsung will reportedly name its 2017 LCD TVs 'QLED'

29 Dec 2016 | Rasmus Larsen |

When Samsung unveils new TVs for 2017 at the CES convention in January it will be under a new ‘QLED’ brand, according to Forbes. However, the TVs will continue to rely on LCD display technology.

From ‘LED’ to ‘SUHD’ to ‘QLED’

Over the last decade, Samsung has used its marketing muscles to sell LCD display technology under various brand names; first ‘LED’ and for the past two years ‘SUHD’.

It appears that Samsung will sell next year’s TVs under the marketing name ‘QLED’. You may already be familiar with the term since it has been used to refer to a new self-emitting display technology, that in many ways resembles OLED, over the last couple of years.

However, Samsung appears to be planning to use the ‘QLED’ name to refer to next year’s LCD TV, likely in an effort to position them as a direct competitor to OLED. The Q refers to the small quantum dots that are used in the display stack alongside the LCD display panel and LED backlighting solution.


Samsung JS9500


50% higher brightness

Korean newspaper ETNews reports that Samsung has registered trademarks such as “HDR1500“, “Q HDR”, and “Real Black”. Samsung used “HDR1000” in 2016 to indicate that its LCD TVs could hit peak brightness levels of 1000 nits. Samsung will also promote the TVs’ “color volume”, or in other words the ability to reproduce a wide color gamut at various brightness levels. The new TVs will furthermore feature improved black levels, the report noted.

It is not clear if Samsung will continue to focus on curved TVs.

If the information turns out to be correct the Korean company will most likely retire the ‘SUHD’ brand that has used to promote its LCD TVs for the past two years. We will know for sure as soon as CES 2017 kicks off in Las Vegas.

- Source: ETNews, Forbes



Share on:


Latest news

Element Roku TV

Element will launch its first Roku TV this month

17 Nov 2017 | Rasmus Larsen |
Vimeo HDR

Vimeo now supports HDR video and 8K resolution

17 Nov 2017 | Rasmus Larsen |
Xbox One X

Update: Microsoft releases fix for Blu-ray issues on Xbox One X, One S

14 Nov 2017 | Rasmus Larsen |
Philips TV

Roku's platform comes to Philips TVs in the US

16 Nov 2017 | Rasmus Larsen |
Toshiba TV

Hisense acquires Toshiba TV division

15 Nov 2017 | Rasmus Larsen |
Switch Hulu

Hulu arrives on Nintendo Switch

15 Nov 2017 | Rasmus Larsen |
Samsung Q9

Samsung may reintroduce FALD LCD TVs in 2018, hints trademark listing

14 Nov 2017 | Rasmus Larsen |
Lord of the Rings

Amazon announces 'The Lord of the Rings' TV series

14 Nov 2017 | Rasmus Larsen |