Besides new mid-range TVs, TCL will launch the high-end X2 and X3 ranges with Google’s Android TV operating system and support for Dolby Vision.
X2 and X3 flagship TVs
Last year, TCL entered the premium segment with the X1 series. At this year’s CES show, the company announced not one but two successors. X2 is a 7.9 mm thick flat TV whereas X3 is a 6.9 mm thick curved TV.
The two TVs use LCD panels with quantum dot technology to make HDR (High Dynamic Range) possible. The company had originally planned to feature Dolby Vision in last year’s TVs but some technical challenges delayed the introduction. In 2017, X2 and X3 will both support Dolby Vision as well the open HDR10 format. Additionally, the TVs feature 4K resolution.
The Chinese company says that the ultra-thin TVs are almost edgeless. The thickness also suggests that these TVs are edge-lit but this was not confirmed by TCL. The speakers inside have been developed by Harman Kardon.
At CES 2017, TCL also announced that it will integrate Roku OS in its new C2, P2, and S2 series in the US whereas the same TVs in Europe will use Android TV, according to Marek Maciejewski, Product Development Director Europe. The X2 and X3 on the other hand appear to use Android TV exclusively; the specifications sheets next to both TVs highlighted “Android M” and “Google Play store” whereas it said “Roku TV smart platform” for the rest of mid-range models.
The curved X3 will only be available in select markets, TCL told FlatpanelsHD, whereas the flat X2 will be more widely available across Europa and the US. Both in 55 and 65” sizes. TCL will sell the TVs under the “QUHD TV” umbrella, likely a reference to Samsung’s “QLED” LCDs.
TCL did not announce release or pricing details for the X2 and X3 besides a vague “coming later in 2017”. The predecessor X1 was announced at CES 2016 but did not arrive until the fourth quarter of 2016.
Future: ”QD on LED chip TVs”
TCL is, like Samsung, heavily invested in LCD technology so the company is planning to push ahead with more advanced quantum dot implementations.
- “Committed to investing in technologies of the future, TCL announced at CES that in the near future, it will launch the world’s first QD on LED chip TV with even more dazzling picture quality. TCL is also working on industrial design to push the slimness to the limit – a 65-inch curved QD TV will be merely 3.9mm thick, setting new standards for the category,” the company said.