Toshiba jumps on the OLED TV bandwagon

01 Feb 2017 | Rasmus Larsen |

Sony, Panasonic, and now Toshiba. LG.Display has managed to persuade all three Japanese companies to launch OLED TVs. Unlike the Sony and Panasonic models, Toshiba’s OLED TV will be available only in Japan.

Toshiba OLED TV

There used to be a time where Japan ruled the TV business. Sony, Sharp, Panasonic, Toshiba, and Hitachi were all producing TV panels in-house. Then South Korean Samsung and LG came along.

Toshiba is the latest company to seek help from the outside by sourcing OLED panels from LG.Display. The company will launch 55” and 65” OLED TVs in Japan for 700,000 and 900,000 Yen, which corresponds to roughly 6000 and 8000 USD.

Toshiba OLED TV


Toshiba’s OLED TV will be available only in Japan. Like many other giants of the past, Toshiba had to surrender and pull out of the US and Europe when the South Korean took over the TV market. The Toshiba TV brand has been licensed to Taiwan’s Compal Electronics in the US and to Turkey’s Vestel in Europe. No plans have been announced to launch an OLED TV under the Toshiba brand in the Western markets.

One of the few remaining major TV manufacturer not to offer an OLED TV is Samsung. The company tried to set up mass-production a few years ago but had to abandon the plans due to low yields. At one point, Toshiba partnered with Panasonic to realize an OLED TV but had to abandon those plans.

Despite LG.Display being the only company capable of mass-producing OLED TV panels, it has managed to convince major partners to back the project, which has led to strong momentum for OLED.



Share on:


Latest news

Samsung Q80R

Samsung reveals pricing for 2019 Q90R, Q80R & Q70R 4K LCD TVs

18 Mar 2019 | Rasmus Larsen |
LG 2019 OLED

LG reveals pricing for 2019 C9, E9 & W9 OLED TVs - C9 starting at $2500

18 Mar 2019 | Rasmus Larsen |
Rakuten TV

Rakuten TV expands to 28 new countries - offers 4K HDR movies

18 Mar 2019 | Rasmus Larsen |
Steam Link

Valve's Steam Link now lets you stream PC games from anywhere

18 Mar 2019 | Rasmus Larsen |
Wireless Display Xbox One

Microsoft's 'Wireless Display' app lets you stream PC games to Xbox One

18 Mar 2019 | Rasmus Larsen |
Microsoft xCloud

Microsoft previews xCloud game streaming service

14 Mar 2019 | Rasmus Larsen |
Gemini Man

Ang Lee's 'Gemini Man' to be screened in up to 120fps HFR

13 Mar 2019 | Rasmus Larsen |
PlayStation Now

PlayStation Now launches in seven additional countries

13 Mar 2019 | Rasmus Larsen |