LG had already announced US pricing details and has now followed up with UK pricing details. CE-Pro reports that LG’s cheapest B7 will start at Ł2,999 pounds. The most expensive 77” W7 will set you back Ł24,999.
LG 2017 OLED TV pricing
We have not yet received prices in Euro but pricing details for the UK should serve as a fairly good indication for Europe as a whole, despite currency fluctuations caused by Brexit.
LG’s most affordable OLED TV in 2017 will be the B7 and C7 ranges that will cost the same. It is worth pointing out that C7 is flat this year, whereas last year's C6 was curved, so the main difference between the two new B7 and C7 ranges is design.

The E7 and G7 ranges feature a premium glass/aluminum design, and W7 is the “wallpaper OLED”. Every single model will have 4K resolution. They will also support Dolby Vision and Dolby Atmos.
LG’s 2017 OLED TVs will start shipping in Europe later this month and next month. The W7 “wallpaper OLED” will be available this summer.
LG 2017 OLED TVs - UK pricing
55” LG B7 - Ł2,999 65” LG B7 - Ł4,499 |
55” LG C7 - Ł2,999 65” LG C7 - Ł4,499 |
55” LG E7 - Ł3,499 65” LG E7 - Ł4,999 |
65” LG G7 - Ł6,999 77” LG G7 - Ł19,999 |
65” LG W7 - Ł7,999 77” LG W7 - Ł24,999 |
- Source: CE-Pro