Sony A1 OLED will launch in the UK & Europe in May, starting at £3500 / €3999

11 Apr 2017 | Rasmus Larsen |

After announcing pricing for the US in March, Sony has confirmed the details for Europe. The Sony A1 OLED will start at £3,500 in the UK and €3,999 in Germany.

Sony A1 OLED pricing

Many have been eagerly awaiting Sony’s unique A1 OLED TVs that were unveiled to the world at CES in Las Vegas back in January. Part of what makes the TV so appealing is the combination of the latest in display technology and a novel speaker system that uses the actual OLED panel to reproduce audio.

- “Since the product reveal at CES in January this year we have received amazing feedback praising BRAVIA A1 OLED’s innovative combination of industry-leading picture quality with the ingenious Acoustic Surface sound design,” said Motoi Kawamura, Head of TV Marketing and Product Planning, Sony Europe. “We are really excited to bring BRAVIA A1 OLED to European customers this May."

Sony has also equipped the TV with its X1 Extreme processor, Android TV, and Chromecast. A later firmware update will add support for the Dolby Vision HDR format.

Sony A1 OLED


In the UK, the 55- and 65-inch Sony A1 OLED TVs will launch in "early May" for £3,500 and £5,000, respectively. Select retailers will start accepting pre-orders today.

In Germany, the TVs will launch in May for €3,999 and €5,499. Pricing will be similar in European countries but may differ slightly depending on local taxes and other factors in your country.

Sony announced pricing details and started accepting pre-orders in the US in March.

A 77-inch A1 will launch later this year. Pricing has yet to be announced.

Sony A1 OLED pricing

UK pricing
55” Sony A1 - £3,500
65” Sony A1 - £5,000
Germany
55” Sony A1 - €3,999
65” Sony A1 - €5,499
US pricing:
55” Sony A1 - $4,999.99 (selling for $3,999.99)
65” Sony A1 - $6,499.99 (selling for $5,499.99)



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