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Sony will launch flagship 77" OLED next month for $20,000

20 Jun 2017 | Rasmus Larsen |

Sony’s 77-inch OLED TV will be the company’s most expensive TV. It expands the A1 OLED range that currently consists of two 55 and 65-inch models.

77” Sony A1 OLED

Like all other 77” OLED TVs, Sony’s model will be very expensive. It is reserved for the ultra high-end segment of the market. However, at the same time it emphasizes the fact that OLED is not yet a competitive option to LCDs in 65+ inch screen sizes.

Like the smaller A1 OLED models, the new 77” offers 4K resolution and support for three HDR formats. HDR10 and HLG are active now and Dolby Vision will be added with a firmware update later this year.

Sony A1 OLED


It also features Sony’s unique ’Acoustic Surface’ speaker system that uses the actual OLED panel to produce sound. There is a subwoofer installed on the rear of the stand.

Also read: Sony A1 OLED review

The 77” Sony A1 (XBR-77A1E) will start shipping in the US in July for $20,000. Launch details for Europe have not yet been announced.



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