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Samsung launches 'The Frame' starting at $2000

22 Jun 2017 | Rasmus Larsen |

Samsung has this week launched its latest TV simply called ‘The Frame’, which has been created in collaboration with Yves Behar. When not in use, it will enter an “Art Mode”. Prices start at $2000 dollars for a 55” model.

Comes with 100 pieces of art

Samsung’s The Frame can be used like any other TV as it has an external box that includes inputs such as HDMI and tuners. When you are not using the TV, it will enter an “Art Mode” to display digital art pieces.

100 art pieces are included in categories such as landscape, wildlife, and architecture. More pieces can be bought for $20 dollars per piece (or $5 dollars per month for subscription) from Samsung’s store of more than 300 pieces by emerging artists. The store is curated by Artspace, LUMAS, Magnum Photos, Saatchi Art and Sedition. You can also choose to upload your own pictures and photographs.

Samsung The Frame TV


- “With The Frame, we are changing how consumers actually view the TV itself. The entire concept of The Frame is unique and totally groundbreaking. When it’s turned on, it offers the stunning picture quality our customers expect. When it’s turned off, it becomes the picture itself. So whether viewing movies or art, The Frame will redefine what consumers expect from a TV,” said Dave Das, SVP of Consumer Electronics for Samsung Electronics America.

The TV has been designed in collaboration with Yves Behar, which Samsung has also partnered with in the past to design TVs. While this is certainly not the first TV to revolve around the concept of a picture frame with Sony debuting almost a decade ago, and LG launching its wallpaper OLED this year, Samsung believes that it has created a more comprehensive package.

The Frame is based on LCD display technology with 4K resolution.

Samsung The Frame TV


- “The Frame is a beautiful display designed specifically to bring walls to life whether it is in use or not,” said Yves Behar. “The Frame is not just another television, but a new experience of displays in the home.”

Also read: Samsung unveils "The Frame" TV

The Frame is available in 65” and 55” sizes priced at $2,799 and $1,999, respectively. Optional bezels are available in white, beige and walnut shades of real wood for $200 / $250 dollars. The TVs are available now in the US from retailers such as Amazon.com and across Europe at select retailers.

Samsung The Frame TV




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