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Panasonic launches more affordable EZ950/EZ952 OLED

26 Jun 2017 | Rasmus Larsen |

Earlier this month, Panasonic launched the flagship EZ1000 OLED. The EZ950 – EZ952 in the UK – is a more affordable option that features some of the same systems developed for EZ1000. It is now available in Europe.

A more affordable Panasonic OLED

Panasonic EZ952 starts at Ł3000 in the UK, and EZ950 starts at €3499 in most other European countries. It is not cheap but actually one of the most affordable 2017 OLED TVs so far.

In 2017, Panasonic needs to step up its game to compete. After launching the CZ950 two years ago as one of the only alternatives to LG’s OLED TVs, Panasonic will with EZ950 – and the flagship EZ1000 – face stiff competition in the OLED TV segment from LG, Sony, Philips, Loewe, and later this year Bang & Olufsen. Of course, this is great news for consumers in a market that has been dominated by LG for a few years now.

Panasonic EZ950


EZ950 features many of the technologies that were developed for the flagship EZ1000, including the HCX2 video engine, 4K resolution, and HDR (High Dynamic Range). The company has chosen to put its weight behind the two open HDR formats, namely HDR10 and HLG.

Also read: Panasonic 2017 TV line-up - full overview with prices

On the other hand, Panasonic continues to ignore Dolby Vision that competitors such as LG, Sony, and Loewe offer in their respective flagship line-ups. Panasonic argues that its powerful picture processing engine will make HDR sparkle with intensity. Like EZ1000, EZ950 has been ‘UHD Premium’ and THX certified.

Panasonic EZ950


If you want to experience movies in the best quality you should connect a UHD Blu-ray player. The TV also offers access to streaming services such as Netflix and YouTube. An app for Amazon is coming later this year. The TV is also equipped with a twin-tuner.

EZ950 is available now in 55 and 65-inch formats across Europe.

Pricing & retailers:
  • UK: 65” Panasonic 65EZ952
  • UK: 55” Panasonic 55EZ952

  • DE: 65” Panasonic 65EZW954
  • DE: 55” Panasonic 55EZW954



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