LG launches larger 77" wallpaper OLED TV for $20000

29 Jun 2017 | Rasmus Larsen |

LG launched the 65” W7 OLED earlier this month and the company is now expanding the line with a larger 77” model. Large-size OLED TVs continue to be incredibly expensive and for this one LG is asking $20000.

Picture-on-wall form factor

LG’s W7 range is one of the most unique TVs of 2017 and also one of the most expensive. The 65” retails for $8000 dollars and the extra 12 inches will cost you almost triple that amount.

W7 is generally referred to as “wallpaper OLED” because it is an incredible 2.5 mm thin and weighs so little that it can hang on the wall with only magnets. To make it possible, LG has moved electronic components, including for the first time the TCON (timing controller for the display panel), and all ports out of the TV into a separate soundbar. The soundbar also delivers Dolby Atmos sound.

LG wallpaper OLED


- "The 77-inch LG SIGNATURE OLED TV W is truly a modern home masterpiece," said Rick Calacci, SVP, home entertainment sales, LG Electronics USA. "With LG's industry-leading OLED technology, Dolby Atmos sound and a razor-thin profile, the 77W7 beautifully combines cutting-edge technology with an unmatched design that is sure to be the focal point of any living room. And only LG offers picture-on-wall and picture-on-glass powered by OLED."

Like all of LG’s 2017 OLEDs, W7 offers 4K resolution and wide support for HDR, including Dolby Vision. webOS offers access to apps such as Netflix, Amazon, Vudu, and YouTube.

The company is also selling a 77” G7 OLED for $15000. Sony recently announced that its 77” A1 OLED will cost $20000, and other competing models carry price tags in the same range. All companies are currently sourcing OLED panels from LG.Display.

LG W7 OLED is available now in the US and Europe.

Pricing details:
  • 77” LG OLED77W7 - $19999 / £24999 / €19999
  • 65” LG OLED65W7 - $7999 / £7999 / €8000



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