Element was the first brand to launch ‘Fire TV Edition’ sets. Westinghouse 4K TVs ranging from 43 to 65” sizes are now also available with Amazon’s operating system, including Alexa, integrated. Prices start at $450 dollars.

Alexa built into your TV

Amazon is following Roku’s playbook. After having established its TV platform via sales of media boxes, the company has started licensing the FireTV platform to TV manufacturers. The plan was first announced at CES 2017.

Westinghouse is the second brand to launch ‘Fire TV Edition’ sets. They are available in 43, 50, 55, and 65” sizes, starting at $450 dollars. All of them come equipped with 4K LCD panels but there is no support for HDR. Besides offering access to apps, you can use Alexa for voice commands. There is a built-in microphone in the remote control.

The app catalog includes Amazon Video, Netflix, Hulu, HBO, Sling TV, Showtime, and many more. Amazon says that users can “enjoy more than 15,000 channels, apps and Alexa skills”. That numbers includes everything, including all the “skills” developed for Alexa. The company previously announced that there are over 7000 apps available for FireTV. For comparison, there are over 8000 apps available on Apple tvOS and over 5000 on Roku.

Also read: Review: Amazon Fire TV Stick 2

- “People can finally watch TV the way they’ve always wanted to with the Westinghouse 4K Ultra HD – Amazon Fire TV Edition,” said Brett Hunt, VP of sales, Westinghouse Electronics. “It delivers an innovative smart TV experience where streaming and subscription content as well as live over-the-air broadcasts are all available on the home screen – no external streaming media devices needed. On top of that, the Voice Remote with Alexa is going to change the way users interact with their TV - giving them the ability to change channels, switch inputs or even order a pizza just by using their voice.”

Westinghouse says that the 4K TVs are available now at select retainers in the US starting at $450 dollars, which is the same starting price as Element’s Fire TVs. Surprisingly, the Westinghouse TVs are not yet available directly from Amazon.