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Samsung's new flagship soundbar lacks Dolby Atmos

17 Jul 2017 | Rasmus Larsen |

Samsung has launched this year’s flagship soundbar in the form of MS750. It packs 11 speaker units and technology to “vertically expand the sound stage” but lacks support for Dolby Atmos.

Packs 11 speaker units

Samsung calls it “this year’s flagship soundbar” but based on the model number (750) it appears that MS750 still sits below last year’s K850 and K950 Dolby Atmos soundbars that have carried over into 2017.

- ”Bringing the best viewing and listening experience to our home entertainment lineup is paramount at Samsung,” said Jim Kiczek, Vice President of Digital Audio/Video Marketing for Samsung Electronics America. “MS750 Sound+ Soundbar provides a sweet spot no matter where you sit with Samsung’s patented distortion cancelling technology.”

Samsung further explains that MS750 features “UHD upscaling”, which does not refer to video but instead to 32-bit audio. The soundbar offers automatic switching between movie, voice, music, and sport modes. At CES 2017, Samsung said that the soundbar would have an integrated subwoofer to “de-clutter the home” but if you want, you can also purchase a wireless W700 subwoofer for $700 dollars.

Samsung MS750 soundbar


MS750 lacks Dolby Atmos

The company says that MS750 “enhances the home theater experience by vertically expanding the sound stage”. If that sounds a little like Dolby Atmos, well, you are right. Except that MS750 soundbars does not support Dolby’s – or DTS’s – object-based audio technology so any vertical expansion of the sound stage would be based solely on audio interpolation.

It appears that Dolby Atmos is still reserved for the most expensive units on the market. Besides Samsung, companies such as LG, Philips, Sony, Onkyo, and Yamaha have launched Atmos-compatible soundbars. LG has also started integrating Dolby Atmos-capable speakers in its line-up of OLED TVs.

- “Designed to blend seamlessly with consumers’ home décor, the MS750 can be mounted directly to a Samsung TV for an integrated look. Additionally, the MS750 powers both itself and the TV with one power cord for cleaner cable management. The soundbar can also be controlled from the Samsung One TV remote to reduce clutter,” the company added.

The MS750 is available now for $500, which is $300 less than Samsung’s most affordable Dolby Atmos soundbar that currently sells for around $800.

Samsung HW-MS750 soundbar specifications

5-channel soundbar
11 speaker units (dedicated amplifiers, three wide-range tweeters, six woofers and two vertical wide-range tweeters)
UHD upscaling to 32-bit audio
Smart Sound Mode (Movie, Voice, Music or Sports)
Compatible with W700 wireless subwoofer (bought separately)
2x HDMI (1x with ARC)
Optical digital audio out, 3.5mm stereo AUX



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