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Philips launches 2017 OLED TV with Ambilight, P5 video processor

02 Aug 2017 | Rasmus Larsen |

The new OLED TV from Philips is cheaper than most competing brands’ flagship TVs. POS9002 offers 4K, HDR, Android, a newly-developed P5 video processor, and of course Ambilight.

Philips: OLED + Ambilight

TP Vision, who is responsible for Philips TVs in Europe, launched its first OLED TV last year. For the first time, fans of Ambilight could get mood lighting on an OLED TV. POS9002 is the company’s second-generation OLED TV with some further refinements and a new look without a visible soundbar.

The 55-inch POS9002 is the company’s 9 series flagship. Philips has for more than a decade based its 9 series TVs on LCD technology but the company believes the new organic-type display technology can take the viewing experience to new heights. For the purpose, TP Vision has developed a new video processor that it has dubbed P5. It is 25% more powerful than the previous version.

The TV also supports HDR (HDR10 and HLG) and will be ‘UHD Premium’ certified.

Philips POS9002 OLED


With the launch of its second OLED TV, Philips will go head-to-head with brands such as LG, Loewe, Panasonic, and Sony that have already introduced 2017 OLED TVs. Samsung is the sole top-tier manufacturer to bet on LCD technology for its flagship TVs this year.

A Philips TV is not complete without Ambilight so it is only natural that the 9002 series offers the full package. The mood lighting system can be set up to dynamic mode or a static bias lighting mode. It can also integrate with Philips Hue lamps and Spotify music playback.

Also read: Philips 2017 TV line-up

The user interface is based on Google’s ‘Android TV’ operating system that offers access to apps such as Netflix and YouTube. Chromecast functionality is integrated, too.

55” Philips 55POS9002 is available now in Europe, with prices ranging from 2300 to 2800 Euro depending on your region, which is an aggressive starting price compared to OLED TVs from most other brands.

Philips POS9002 specs

OLED technology
55 inches
4K Ultra HD resolution
HDR (High Dynamic Range): HDR10 and HLG
'UHD Premium' certification
P5 Perfect Picture Engine
Perfect Natural Motion, Micro Dimming Perfect, 3800 PPI
3-sided Ambilight
Built-in Ambilight+Hue, Ambilight music, Game mode, Lounge mode
Android TV (version 6.0 Marshmallow)
Quad Core processor
30W Triple Ring speakers



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