Sony's 77" A1 OLED launches in Europe for 20000 Euro

31 Aug 2017 | Rasmus Larsen |

Sony’s largest OLED TV is also one of the most expensive TVs on the market. The 77” A1 OLED will be available in Europe in late September for 19.999 EUR / £19,999, the company has announced at IFA.

77” OLED TV

The A1 range is Sony’s first large-size OLED TV and it seems to be a huge success. Sony has, according to Korean media this week, asked LG.Display to ramp up production of OLED TV panels, suggesting that Sony will increase its bet on the new display technology.

The A1 OLED features 4K resolution and support for three HDR formats. HDR10 and HLG are active now and Dolby Vision will be enabled by a firmware update later this year. The TV is powered by Google’s Android TV platform.

Sony A1 OLED


It also features Sony’s unique ’Acoustic Surface’ speaker system that uses the actual OLED panel to produce sound. There is a subwoofer installed on the rear of the stand.

Also read: Sony A1 OLED review

Like Sony, Panasonic and LG have also recently launched 77” OLED TVs. All of them carry hefty price tags and are reserved for the ultra high-end segment of the market. While prices on 55-65” OLED TVs have been steadily declining for some years, 77” models remain extremely costly and cannot yet compete with large-size LCD TVs on price.

The 77” Sony A1 OLED will be available in Europe in late September for around 19.999 EUR / £19,999, depending on your region. It is already available in the US for $20000.



Share on:


Latest news

Apple tvOS 13

Apple releases tvOS 13 public beta with 'Wireless Audio Sync'

25 Jun 2019 | Rasmus Larsen |
Raspberry Pi 4 Model B

New Raspberry Pi 4 features 4K60 decoding, dual 4K monitor output

24 Jun 2019 | Rasmus Larsen |
Panasonic 2019 TV

Panasonic 2019 TV line-up

21 Jun 2019 | Flatpanels |
Toshiba HDR TV

Amazon launches 43-55" 4K TVs with Dolby Vision, starting at $330

21 Jun 2019 | Rasmus Larsen |
Netflix Recommended 2019

Only TVs that are 'always fresh' will receive Netflix's Recommended logo

20 Jun 2019 | Rasmus Larsen |
TCL 6 series

TCL surges past Samsung in North American TV shipments

19 Jun 2019 | Rasmus Larsen |
Hisense OLED

Hisense is bringing its OLED TV to the UK & parts of Europe

18 Jun 2019 | Rasmus Larsen |
tvOS 13

Apple TV is getting a picture-in-picture mode with tvOS 13

18 Jun 2019 | Rasmus Larsen |