Apple TV iTunes

Apple expected to launch 4K HDR Apple TV on September 12

01 Sep 2017 | Rasmus Larsen |

Apple has invited the press to its annual fall launch event on September 12 at the “Steve Jobs Theater” where the company is expected to launch several new products, including an Apple TV with 4K and HDR.

New Apple TV hardware

Three iPhones, a new Apple Watch, and upgraded Apple TV hardware. This is what Apple is planning to unveil at the event, according to US media and their sources.

It is more or less confirmed that the new Apple TV hardware will support 4K resolution and HDR (High Dynamic Range). References to three HDR formats have been found in Apple’s software: HDR10, Dolby Vision og HLG.

Customers have also started seeing some movies appear as ‘4K HDR’ in their list of purchased content in iTunes, more than indicating that Apple is preparing to offer movies in the highest possible quality through iTunes. Bloomberg has also reported that Apple is currently negotiating deals with major Hollywood studios.

Apple Event 2017


Sources claim to know that the box will feature a much faster chip and that the ‘TV’ app will updated to support live TV. The app is currently available only in select few countries.

Tim Cook said at WWDC 2017 in June that we “will be hearing a lot more about tvOS later this year”.

The event will be held at the ‘Steve Jobs Theater’ in the new gigantic Apple Park in Cupertino. The office complex was one of the last projects that Steve Jobs had a chance to reveal before he passed away.

It is happening on September 12 at 10am PT.

- Source: Apple, Bloomberg, 9to5Mac



Share on:


Latest news

LG wallpaper

LG unveils 2017 Black Friday discounts on 2017 OLED TVs

22 Nov 2017 | Rasmus Larsen |
Nolan UHD Blu-ray

The Christopher Nolan Collection to launch on UHD Blu-ray in December

20 Nov 2017 | Rasmus Larsen |
Element Roku TV

Element will launch its first Roku TV this month

17 Nov 2017 | Rasmus Larsen |
Vimeo HDR

Vimeo now supports HDR video and 8K resolution

17 Nov 2017 | Rasmus Larsen |
Xbox One X

Update: Microsoft releases fix for Blu-ray issues on Xbox One X, One S

14 Nov 2017 | Rasmus Larsen |
Philips TV

Roku's platform comes to Philips TVs in the US

16 Nov 2017 | Rasmus Larsen |
Toshiba TV

Hisense acquires Toshiba TV division

15 Nov 2017 | Rasmus Larsen |
Switch Hulu

Hulu arrives on Nintendo Switch

15 Nov 2017 | Rasmus Larsen |