Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reason4K HDR movies now available in iTunes - free upgrades from HD - FlatpanelsHD

4K HDR movies now available in iTunes - free upgrades from HD

15 Sep 2017 | Rasmus Larsen |

Apple has today started adding movies in the highest possible quality – 4K with Dolby Vision HDR – on the iTunes shelves. You can buy or rent. Your library of HD movies will also be upgraded to 4K HDR free of charge.

4K HDR movies in iTunes

Apple says that all major Hollywood studios, except Disney/Pixar, are onboard. This means 20th Century Fox, Lionsgate, Paramount, Sony Pictures, Universal, and Warner Bros.

The company has today started rolling out 4K HDR movies to iTunes. FlatpanelsHD has found ’Logan’ available in 4K resolution and HDR10 format. It is available for $14.99 to purchase or $5.99 to rent.

Another example is ‘Wonder Woman’, which is available in 4K resolution and Dolby Vision HDR for $19.99. It will be available for rent on September 19. ‘Alien: Covenant’ is available in 4K resolution only (no HDR) for $19.99 to purchase or $5.99 to rent.

4K HDR content is also available in iTunes in Europe. FlatpanelsHD has confirmed that it is live in the Nordics. Pricing depends on your region.


iTunes 4K HDR


Apple’s pricing is surprising. The company has convinced studios to sell 4K HDR movies for the same price as 1080p movies in the past. This is in stark contrast to Google, Microsoft, and Vudu who usually charge a significant premium.

Also read: Full list: 4K HDR & Dolby Vision movies on iTunes

Whether a movie is available in HDR10 (‘HDR’ in iTunes) or Dolby Vision depends on which format the studio has mastered the content in. Wonder Woman is released by Warner Bros. who backs Dolby’s HDR format, whereas Logan is released by 20th Century Fox who is betting on the HDR10+ format as a front against Dolby.


iTunes 4K HDR


Free upgrades of HD titles

Apple has said that if you already own a movie in HD quality you will automatically and free-of-charge get the 4K HDR version. The company did the same when iTunes switched from 720p to 1080p.

This will happen automatically so you may already have some 4K HDR movies, depending on your iTunes library.

Again, this is in stark contrast to the rest of the industry who not only refuses to upgrade your library but often asks you to pay full price again to purchase the movie in higher quality.

Also read: Apple TV 4K with HDR, Dolby Vision & A10X unveiled

It has been speculated that Disney has opposed this move. However, it should be noted that Disney currently has a very limited selection of movies in 4K HDR quality. The studio released its first UHD Blu-ray disc very recently.

To enjoy iTunes movies in the highest possible quality you need the new Apple TV 4K as well as a 4K TV, preferably one with proper HDR support. Apple TV 4K will go up for pre-order today starting at $179 and will be available on September 22.

The full list of iTunes movies in 4K HDR (& Dolby Vision) has been moved to this link.



Latest news

Netflix

Netflix's wild growth continued in Apple TV+, Disney+ launch quarter

24 Jan 2020 | Rasmus Larsen |
B&O Contrast Collection

Bang & Olufsen launches black Beosound Stage soundbar

23 Jan 2020 | Rasmus Larsen |
Philips 2020 TV

New Philips 4K OLED and LCD TVs for 2020 unveiled

21 Jan 2020 | Rasmus Larsen |
Disney+

Disney+ announces additional European launch dates

21 Jan 2020 | Rasmus Larsen |
Peacock

Peacock launches July 2020, free with ads and $10/month ad-free

20 Jan 2020 | Rasmus Larsen |
Apple TV+

Apple TV+ in 2020: Spielberg's 'Amazing Stories', 'The Banker', 'Central Park', more

20 Jan 2020 | Rasmus Larsen |
20th Century Fox

Disney drops 'Fox' name, rebrands studio as 20th Century Studios

20 Jan 2020 | Rasmus Larsen |
Samsung 292-inch microLED TV

CES 2020: Trends & first impressions of 2020 TVs

17 Jan 2020 | Torben Rasmussen |