Hisense acquires Toshiba TV division

15 Nov 2017 | Rasmus Larsen |

China’s Hisense has acquired Toshiba’s TV division for $113 million dollars. The Japanese company has been struggling to stay afloat whereas Hisense is looking for a route into the global TV market.

Toshiba-branded Hisense TVs

Hisense has acquired a 95% stake in Toshiba Visual Solutions, which includes TV production, the brand, research and development, an IP portfolio, and operation, for $113 million dollars. The division employs 700 people.

Under the deal, Hisense will obtain the rights to the Toshiba TV brand “for a period of 40 years for visual solution partners operating in Europe, South East Asia and other markets”, the company confirmed.

- “As the Official Television Sponsor of the FIFA World Cup Russia 2018, Hisense is poised to continue to expand and implement its global brand vision and strategy. With the benefit of this acquisition, Hisense will develop and enlarge its international strategy of TV business in R&D, branding and marketing by operating under multiple brands. The cooperation between Hisense and Toshiba will drive changes to the new picture of TV business,” said Hisense.

Toshiba has a rich 142-year history but the company has been struggling to stay afloat as of lately. It is no longer a key player in the TV market, except in Japan, and is also considering selling off other assets.

In its announcement of the acquisition, Hisense included this map.


Hisense TV


Hisense is the largest TV manufacturer in China and has been for 13 consecutive years. The company also holds the rights to sell Sharp-branded TVs in the US but Foxconn, who has acquired Sharp, is unlikely to extend the licensing agreement after it expires approximately 2 years from now. Toshiba has currently licensed its TV brand to Compal in the US and Vestel in Europe. It is not clear how the deal will affect the existing licensing agreements in the US and Europe.

Hisense has for a long time been trying to break through in the global market, and the company clearly believes that more established TV brands will help it achieve that goal. The deal is expected to close in February 2018.

- Source: Hisense



Share on:


Latest news

Dolby Vision

Dolby Vision "raised blacks" issue resolved on 2018 LG OLED

10 Dec 2018 | Rasmus Larsen |
IMAX VR

IMAX has closed over half of its VR cinema centers

10 Dec 2018 | Rasmus Larsen |
Samsung 8K

8K TV sales forecast slashed in half

07 Dec 2018 | Rasmus Larsen |
Panasonic FZ950

Annual 4K TV sales to surpass 100 million this year

06 Dec 2018 | Rasmus Larsen |
HDR video ecosystem tracker

The HDR video ecosystem tracker

04 Dec 2018 | Yoeri Geutskens |
PlayStation Classic

PlayStation Classic launches with a mix of PAL & NTSC games

03 Dec 2018 | Rasmus Larsen |
Flexible OLED

Samsung supplier accused of leaking OLED technology to China

30 Nov 2018 | Rasmus Larsen |
BeoVision Eclipse

B&O launches BeoVision Eclipse & Beolab 50 in Piano Black

29 Nov 2018 | Rasmus Larsen |