HDR10+ gets a logo, Warner jumps onboard

05 Jan 2018 | Rasmus Larsen |

Warner has committed to releasing movies in HDR10+ format. The new format now also has a logo that will be displayed on compatible TVs and UHD Blu-ray players.

Warner commits to HDR10+

Dolby Vision will get some serious competition in 2018 with HDR10+. Amazon has already released content in the format, and in 2018 you can look forward to movies in HDR10+ format from 20th Century Fox and Warner Bros.

20th Century Fox has been onboard ever since the HDR10+ alliance was formed, whereas Warner has just announced its support today. Throughout 2017, Warner has released movies in Dolby Vision format, the competing dynamic metadata based HDR format, but starting this year it will release movies in both formats.

- "Warner Bros. has always strived to provide the best next gen home entertainment experience to consumers," said Jim Wuthrich, President of the Americas and Global Strategy, Warner Bros. Home Entertainment. "With HDR10+ dynamic metadata, WB can continue to more accurately bring the filmmakers’ vision of our 2018 releases and our vast catalog of over seventy-five 4K HDR titles to the home across a broad range of HDR10+ capable TV's."

Amazon and Warner are not part of the alliance that currently consists of companies that have fully resisted Dolby Vision.

HDR10 Plus

Look for the HDR10+ logo

Ahead of CES 2018, the alliance has announced that the HDR10+ platform will “soon be made available” royalty-free (but with an annual nominal fee) to manufacturers of TVs, Blu-ray players, and set-top boxes as well as content companies and studios.

The alliance has also revealed a HDR10+ logo. Look for this logo if you want to make sure that your new device supports HDR10+.

- “By bringing together know-how and technology from the three founding companies, HDR10+ has the potential to deliver considerable picture quality benefits to both viewers and creators alike,” said Toshiharu Tsutsui, Director of Panasonic’s TV Business Division. “Accordingly, Panasonic anticipates wide support for HDR10+.”

The alliance further announced that 20th Century Fox, Samsung, and Panasonic “will incorporate HDR10+ technologies in all future Ultra HD movie releases, selected TVs, Ultra HD Blu-ray player/recorders, and other products. “

More than 25 companies spanning different industries have “expressed strong interest in supporting the HDR10+ platform”, the alliance added.

- “Samsung is committed to technological innovation across our TVs and HDR10+ represents an evolution in display quality for the best possible viewing experience,” said Jongsuk Chu, SVP of Visual Display Business at Samsung. “We have also designed the HDR10+ platform to encourage future development in order to deliver further enhanced technology in the years to come.”

The companies will show technical demonstrations of HDR10+ technology at CES 2018 next week. FlatpanelsHD will be there. You can also learn more at the new website hdr10plus.org.

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