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Hisense unveils 2018 TVs with FALD, Google Assistant & Alexa

16 Jan 2018 | Rasmus Larsen |

Hisense has unveiled a range of new TVs, including the H10E, which Hisense claims can hit 2500 nits peak brightness. The company will also implement Google Assistant and Amazon Alexa.

2500 nits peak brightness

This year’s flagship TV from Hisense will be the H10E / U9 model. The company claims that it can hit 2500 nits peak brightness because it uses a full array local dimming system with more than 1000 dimming zones.

The company is branding it as “ULED”, despite it being a conventional LCD panel. Hisense is, together with Samsung and TCL, a founding member of the ‘QLED Alliance’, a front against the competing OLED technology, but it appears that – at least for now – is sticking with its own ULED brand.

H10E supports Dolby Vision and runs Android TV. It will be available only in a 75-inch version. The same TV will be sold as U9 in Europe.

Hisense also unveiled the H9E and H9E Plus ranges. The latter will feature Android TV and Dolby Vision and be available in 55 and 65 inch sizes. The H9E will be sold as U7 in Europe.

Lastly, the company announced several mid-range models, including the R7 Roku TV that will be available in 43, 50, 55, and 65 inch sizes with 4K and HDR support as well as the H6E, which is an entry-level 4K TV that will be available in 43, 49, 55, 60, and 65 inch sizes.

Hisense U9


Google Assistant & Amazon Alexa

Together with its new line-up, Hisense announced that it is bringing Google Assistant as well as Amazon Alexa to its high-end TVs.

H10E (U9 in Europe) and H9E Plus (U7 in Europe) will be compatible with both voice assistants but only Google Assistant will have a dedicated button on the remote control. Hisense did not explain why it has chosen to support multiple voice assistants but it is not alone in giving users choice. Sony will also support both voice assistants on its TVs.

These voice assistants will let you search for content on multiple services, ask questions about the weather, and do other stuff.

Hisense did not announce release dates, which perhaps is a smart move. Hisense’s estimated release dates have in the past been wildly optimistic, and the company is notorious for delaying its TVs again and again.

Hisense 2018 TV line-up – specifications

Hisense 100" 4K Ultra HD Laser TV
4K Ultra HD Resolution
3,000 Lumens (typical) for Optimal Brightness
Built-in Harman/Kardon® Audio system with separate Wireless Subwoofer (total of 110 Watts)
100" Ambient Light Rejection Screen
Texas Instruments DLP® 4K UHD digital micromirror device (DMD) chip
Built-in TV Tuner
Hisense Smart TV Platform
20,000-Hour Light Source (typical)
Hisense H10E / U9 ULED TV
4K Ultra HD Resolution
Quantum Dot Wide Color Gamut
Dolby Vision HDR and HDR-10
1,000+ Backlight Zones
Full Array Local Dimming
Motion Rate 480
Bluetooth Audio
Android TV with Voice Control
Google Assistant compatible
Works with Amazon Alexa (in US, Germany and UK)
Available in 75" screen class
H9E Plus / U7 ULED TV
4K Ultra HD Resolution
Dolby Vision HDR and HDR-10
Wide Color Gamut
Local Dimming
Motion Rate 240 for 55" class and 480 for 65" class TVs
Bluetooth Audio
Android TV with Voice Control
Google Assistant compatible
Works with Amazon Alexa ( in US, Germany and UK)
Sleek Bezel-less Design
Available in 65" and 55" screen class
- Source: Hisense (1, 2)



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