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Sony announces EU/UK pricing for XF90 LCD range

05 Mar 2018 | Rasmus Larsen |

XF90 is the successor to last year’s XE90 and the good news is that it will be even more affordable. Sony has today confirmed that the 55” version will cost Ł1,699 in the UK and €1,799 in Germany.

Sony XF90 pricing

FlatpanelsHD has already reviewed XF90 (X900F in the US) and we like it. Unlike most other LCD TVs in this price segment, it features LED full array local dimming, which enables it to reproduce HDR (High Dynamic Range) video.

XF90 will be more affordable than last year’s XE90 (at launch) that received praise for its value-for-money picture quality. The 65” version is about Ł200 cheaper whereas the 75” version is Ł500 cheaper in the UK. We have also included suggested retail prices for Ireland and Germany in the table at the bottom.

- “Sony Europe announced availability for the 55, 65, and 75-inch XF90 4K HDR TVs introduced at CES 2018 in Las Vegas. These models are now in stock at major Sony authorised retailers across Europe,” the company said.

Sony USA had already announced US pricing details for X900F.


Sony XF90


XF90 offers 4K resolution, FALD, and Google’s Android TV. It will gain Dolby Vision via a later firmware update, after which it will support 3 HDR formats (HDR10, HLG and Dolby Vision).

Also read: REVIEW: Sony XF90

Sony Europe has yet to announce UK/EU pricing details for its full 2018 TV line-up.

See the table below for suggested retail prices. A 49” version will be added to the line-up later.

Retailers & prices:
  • Germany: Sony XF90

    Sony XF90 – UK / Ireland / Germany

    75” XF90 - Ł3,999 / €4,699/ €4,499
    65” XF90 - Ł2,299 / €2,699 / €2,499
    55” XF90 - Ł1,699 / €1,999 / €1,799



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