Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonNetflix introduces 30-second video previews on mobile - FlatpanelsHD

Netflix introduces 30-second video previews on mobile

26 Apr 2018 | Rasmus Larsen |

Netflix describes them as ”quick trailers”. The 30-second video previews introduce new content in a ”fun, simple, and easy way”, the company said.

Video instead of pictures

Usually when you browse through a TV service's content library, you are presented with still pictures but in recent years companies have started experimenting with auto-play video and video previews.

That is exactly what Netflix is rolling out on mobile. The 30-second video previews provide a quick introduction to new TV shows, movies or other types of content, and are presented in vertical format.

- ”Each preview is about 30 seconds long and presented in a vertical format, so you can watch them without turning your phone. The previews are shown like a slideshow, so if you see something you like, you can tap play or add to your list. If not, you can swipe or tap the screen to advance to the next preview,” said Cameron Johnson, Director of Product Innovation, Netflix.


Netflix mobile preview


The company first introduced video previews on TVs in 2016 where most of its viewers are. Video previews on mobile is the next step.

- ”Years of testing has made it clear that video previews help our members browse less and discover new content more quickly,” he added.

Netflix’s mobile previews are rolling out now globally on iPhone and are coming soon to Android.



Latest news

IFA 2019

Roku CEO to give keynote at IFA 2019 - expansion in Europe?

16 Aug 2019 | Rasmus Larsen |
Samsung Q90R

Samsung reportedly shifting production of LCD TVs to OLED TVs

16 Aug 2019 | Rasmus Larsen |
Plex new desktop app

Plex is phasing out Home Theater PC (HTPC) support

16 Aug 2019 | Rasmus Larsen |
TCL 8-series miniLED 4K LCD TVs

TCL unveils 8-series miniLED 4K LCD TVs, improved 6 & 5-series TVs

15 Aug 2019 | Rasmus Larsen |
Philips OLED984 TV

New Philips flagship OLED984 with B&W soundbar, Dolby Vision & Atmos

15 Aug 2019 | Rasmus Larsen |
EISA Awards 2019-2020

Winners: EISA Awards 2019-2020

15 Aug 2019 | Rasmus Larsen |
Marvel UHD Blu-ray discs

Disney releasing six Marvel titles on UHD Blu-ray today

13 Aug 2019 | Rasmus Larsen |
Panasonic GZ2000

Panasonic launches GZ2000 OLED flagship TV

13 Aug 2019 | Rasmus Larsen |