Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonBarack & Michelle Obama sign deal to produce shows for Netflix - FlatpanelsHD

Barack & Michelle Obama sign deal to produce shows for Netflix

22 May 2018 | Rasmus Larsen |

Former President Barack Obama and First Lady Michelle Obama have signed a multi-year deal with Netflix to produce films and TV shows. Their content will reach more than 190 countries.

A global deal

A global production deal like this was almost unimaginable just 10 years ago when the TV market was regionally divided and controlled by strong gatekeepers. Netflix continues to redefine TV distribution, which has helped secure a deal with Barack and Michelle Obama. Their content will be available in over 190 countries from day 1.

The partnership has been brewing for some time. Apple was rumored to also be interested in signing with the Obama couple to add to the pool of content that the company is currently creating.

The Obama couple has signed a “multi-year agreement” to produce a “diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features” under a newly established company called Higher Ground Productions that will sell the content exclusively to Netflix.

Barack Obama and David Letterman

- “One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” said Barack Obama. “That’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”

Netflix has 125 million subscribers across 190 countries and is estimated to have more than 310 viewers worldwide.

- Source: Netflix

Latest news

The resolution gap

The resolution gap

13 Sep 2019 | Yoeri Geutskens |
Hisense IFA 2019

Hisense shows off 8K, 21:9 display, 'Arc' TV, more dual-layer LCD TVs

13 Sep 2019 | Rasmus Larsen |
See on Apple TV+

Apple details 4K, Dolby Vision & Atmos support for Apple TV+

12 Sep 2019 | Rasmus Larsen |
Sharp Android TV

Sharp announces its first Android TVs for Europe

12 Sep 2019 | Rasmus Larsen |
Philips 8K OLED

Philips shows off 8K OLED TV

11 Sep 2019 | Rasmus Larsen |
Roku soundbar

Roku adds soundbar & subwoofer to its line-up

11 Sep 2019 | Rasmus Larsen |
Apple TV+

Apple TV+ launches November 1 for $5/month

10 Sep 2019 | Rasmus Larsen |
Apple Arcade

Apple Arcade launches September 19 for $5/month

10 Sep 2019 | Rasmus Larsen |