In the US and Canada, Apple will use its ‘TV’ app on Apple TV and iPhone/iPad to put the spotlight the World Cup 2018 that kicks off today. Siri will also answer football questions.
World Cup 2018 in TV app
The ‘TV’ app curates movies, TV shows, news and live TV from multiple sources in a unified user interface. With the Sports section that is currently available in the US and Canada, Apple will feature World Cup 2018 coverage in partnership with Fox Now in the US as well as TSN and RDS in Canada.
- ”In the US and Canada, where the Sports feature is available, Apple TV App users will be able to keep track of all the action on FOX NOW in the US; and TSN and RDS [in Canada]," the company said. "Fans can favorite teams and follow their matches in Up Next, and receive notifications on their Apple devices when their team is playing or a game is close.”
The TV app is available on Apple TV, iPhone and iPad in a total of 10 countries but the Sports section is online in two regions only. Apple will roll out its modern TV Guide to more countries in the coming months and years, and the World Cup 2018 initiative reveal how the company is planning to use big events to push it.
Samsung recently launched a similar curated guide called the ‘Universal TV Guide’ and Google has redesigned Android TV’s home screen to be channels-based with a ‘Play Next’ feature. Some partners have embraced these initiatives to feature content outside of their apps, whereas others such as Netflix have been reluctant to give up control.
Siri will answer football questions
Apple says that Siri has also gained support for football in Brazil, Russia, Denmark, Finland, Malaysia, Turkey, Thailand, Saudi Arabia, United Arab Emirates, and Israel, in addition to 26 other countries that already supported football voice queries.
You can ask questions like “When does France play Australia”, “What teams are in group B”, “Who is on the England squad”, and more.
Lastly, the company said that it will highlight the World Cup in the App Store as well as the following apps: Apple News, Apple Music, Podcasts, iBooks, and Clips.
The World Cup 2018 in Russia kicks off today with the match between Russia and Saudi Arabia.