LG Electronics has filed for 3 trademarks relating to microLED display technology as the company is rumored to be planning to unveil its first microLED TV at the IFA 2018 show in Berlin.
It could be nothing and LG could simply be covering its bases but we suspect that LG is gearing up to compete with Samsung in the microLED TV space. In February, Business Korea reported that LG is planning to unveil “micro-LED TVs larger than Samsung Electronics’ The Wall TV by September this year”.
MicroLED is also known as mLED or µLED as in ‘µ’ for micro (and the 12th letter of the Greek alphabet). This week, FlatpanelsHD discovered that LG Electronics has filed for 'True µLED', 'QµLED' and 'MμLED' trademarks in EUIPO (European Union International Property Office). The applications, filed as figurative, are still under examination by the trademark office.
LG Electronics has classified the trademarks in categories such as ‘LED display for television’ and ‘Television receivers’ but also other completely unrelated categories. The company has previously filed for trademarks on ‘XμLED’, ‘SμLED’, and ‘XLμLED’.
LG is still fully committed to OLED TVs but microLED display technology is emerging as a promising alternative. Like OLED, microLED is a self-emitting display technology where each pixel can generate light. Unlike OLED, it is based on inorganic material. One challenge with microLED is to make pixels small enough to fit into a typical TV-sized display panel.
Korean home town rival Samsung is planning to debut its 146-inch The Wall based on the technology in August. Sony is also developing displays based on similar technology. In 2012, Sony showcased a 55-inch prototype TV that it had dubbed “Crystal LED”. It was never released on the consumer market.