Developed by Sony picture engineers in collaboration with Netflix color scientists, the Netflix Calibrated Mode is “designed to ensure picture quality preservation according to the filmmaker’s vision and intent”.
Exclusive to Sony Master TVs
Along with two new flagship OLED and LCD TVs, Sony and Netflix have today announced a Netflix Calibrated Mode that delivers “picture quality approaching that of a master monitor used for standard reference in motion picture production studios“.
In recent years, film creators have increasingly been mastering movies and TV shows in 4K resolution with HDR (High Dynamic Range). Besides expensive reference monitors, studios have started using consumer TVs as a reference for the living room. Sony and Netflix explained that they have put a much effort into developing and supporting 4K, HDR and Dolby Atmos, and they want viewers to experience it in the best possible way.
- “While recently watching Lost in Space, I was struck by the vivid landscapes: lush forests, shadowed snowfields, and other visual elements that pulled me more deeply into the Robinsons’ adventures,” said Scott Mirer, Vice President, Device Partner Ecosystem at Netflix. “We can’t wait for our members around the world watching on Sony’s new BRAVIA MASTER Series TVs to get this fantastic experience and – for the very first time – to deliver studio quality picture mastering to the living room with Netflix Calibrated Mode.”
This is the first branded picture mode in Sony’s TVs. The company has historically preferred a simple naming scheme with modes such as ‘Standard’, ‘Cinema’, and ‘Game’. Competitors have also put more effort into offering accurate picture settings out of the box, with LG introducing a Technicolor mode and Panasonic partnering with THX and drumming up its “Hollywood to your home” message.
Netflix and Sony emphasized that this is a joint effort. That is why it will be exclusive to Sony’s new A9F (AF9 in Europe) OLED TVs and Z9F (ZF9 in Europe) LCD TVs. It can be enabled via a menu setting as seen below. It works only in the Netflix app, according to Sony. FlatpanelsHD is on spot in New York and chasing more details.
Update: The Netflix calibrated mode works for both SDR and HDR.