JBL Android TV soundbar launching in October for $400

21 Aug 2018 | Rasmus Larsen |

JBL’s soundbar with Google Assistant, Android TV, and Chromecast built-in will apparently sell for $400 and be available in mid-October, according to a B&H pre-order page first spotted by Android Police.

Android TV in a soundbar

Google’s Android TV platform has seen limited success with flagging market share and slow updates. As part of an initiative to reinvigorate the platform, Google has announced a refreshed user interface and a plan to bring its TV operating system to new form factors.

First announced in May 2018, JBL Link Bar is one of these new form factors. At first glance it may look like a standard soundbar but it brings the full Android TV platform as well as Google Assistant to your TV screen. In addition, it has Chromecast (video and audio) built-in.


JBL Link Bar


The company has yet to comment on specific details but from a promotion video it would appear that the soundbar comes pre-loaded with Android 8 (Oreo). Of course, one pressing question is; who is responsible for updates? Is it Google or will JBL serve as a middle-man? Can buyers expect the JBL Link Bar to be continuously updated for years to come?

Integrated far-field microphones will respond to “Hey Google” commands. JBL says that it is possible to enable a “PrivacySwitch” if you are concerned about the soundbar listening in on your conversations in the living room.

The soundbar delivers “up to 100W” stereo audio output. It comes equipped with three HDMI inputs and one HDMI output (with ARC). JBL will offer an optional wireless subwoofer. The soundbar does not support the latest audio formats such as Dolby Atmos or DTS:X but the company points out that it does support high-res 24-bit/96kHz audio streaming.


JBL Link Bar

JBL Link Bar


TVs from Sony, TCL, Philips, Hisense, and others brands already come with Android onboard. Google explains that the HJBL soundbar is "the first in a series of hybrid devices that delivers a full Assistant speaker and Android TV experience" and that it can bring the Android experience to TVs from all brands. TCL and Roku are also partnering to make a “smart soundbar” with the upcoming Roku voice assistant built-in.

The JBL Link Bar is available for pre-order for $400 through B&H. It has an expected availability date of October 16, 2018.

- Source: B&H, Android Police



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