Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonSony announces US / EU pricing for AF9/A9F OLED & ZF9/Z9F LCD - FlatpanelsHD

Sony announces US / EU pricing for AF9/A9F OLED & ZF9/Z9F LCD

30 Aug 2018 | Rasmus Larsen |

The new flagship TVs from Sony will be less expensive than feared. AF9 OLED starts at €2999 / Ł2999 while ZF9 LCD starts at €2999 / Ł3799.

Update: US pricing has also been announced. See the updated table below.
Update 2: Sony UK has adjusted - or corrected? - the 65" ZF9 price.

Sony ’Master’ TVs

Sony will launch its most advanced OLED and LCD TVs to date in Europe this October. The ’Master’ TVs were unveiled in late July. At IFA 2018, Sony has released pricing details.

A 55-inch AF9 OLED will cost €2999 / Ł2999 while the 65-inch will cost €3999 / Ł3999, which is less expensive than we had anticipated.

Strangely, the 65-inch ZF9 LCD will be far more expensive in the UK than elsewhere in Europe. In the UK, a 65-inch ZF9 will set you back Ł3799 Ł2799 (update: Sony has adjusted - or corrected? - the price) and the larger 75-inch version will cost Ł4999. This compares to €2999 and €4999, respectively in Germany.

Sony Master OLED and LCD TV

Both TV ranges feature 4K resolution, three HDR formats (HDR10, HLG & Dolby Vision), Android TV, CalMAN auto calibration, and ’Netflix Calibrated Mode’. They are part of the ’Master’ series that represents the best from Sony. The AF9 OLED also features ’Acoustic Surface+’, which uses the actual OLED panel as a 3-channel speaker membrane.

Also read: Hands-on with Sony A9F and Z9F (AF9 / ZF9)

The new flagship TVs from Sony will compete head-to-head with OLED TVs from LG, Panasonic, and Philips as well as flagship LCD TVs from Samsung. At IFA 2018, LG and Samsung have announced the next step with 8K OLED and 8K LCD.

Sony AF9 and ZF9 will be among the highlights from Sony at the IFA 2018 show in Berlin. The TVs will be available in Europe from October. In the US, the TVs will be available for pre-order soon (A9F and Z9F).

Sony ’Master’ TVs – EU pricing details

Sony AF9 OLED:
55” AF9 OLED (KD-55AF9) – Ł2999 (UK) / €2999 (DE)
65” AF9 OLED (KD-65AF9) – Ł3999 (UK) / €3999 (DE)
Sony ZF9 LCD:
65” ZF9 LCD (KD65ZF9) – Ł2799 (UK) / €2999 (DE)
75” ZF9 LCD (KD75ZF9) - Ł4999 (UK) / €4999 (DE)

Sony ’Master’ TVs – US pricing details

Sony A9F OLED:
55” AF9 OLED (XBR-55A9F) – $4,499.99
65” AF9 OLED (XBR-65A9F) –$5,499.99
Sony Z9F LCD:
65” ZF9 LCD (XBR-65Z9F) – $4,499.99
75” ZF9 LCD (XBR-75Z9F) - $6,999.99

Latest news

Amazon user profiles

Amazon Prime Video rolls out user profiles & Windows 10 app

08 Jul 2020 | Rasmus Larsen |
Xiaomi OLED TV

Xiaomi unveils its first OLED TV - HDMI 2.1, VRR, 9 speakers

07 Jul 2020 | Rasmus Larsen |
Sony X900H HDMI 2.1

Sony launches X900H (XH90), its first 4K TVs with HDMI 2.1

03 Jul 2020 | Rasmus Larsen |
4K HDR movies

'Indiana Jones', 300, Hitchcock, 'V for Vendetta', more coming to UHD Blu-ray

02 Jul 2020 | Rasmus Larsen |
Samsung Blu-ray bootloop

Samsung Blu-ray 'bootloop' issue more widespread than first thought

02 Jul 2020 | Rasmus Larsen |

Vizio's OLED TVs with HDMI 2.1 to launch this fall, starting at $1300

01 Jul 2020 | Rasmus Larsen |
Vizio 2020 LCD

Vizio launches 2020/2021 4K LCD TVs with FALD, HDMI 2.1

01 Jul 2020 | Rasmus Larsen |
Samsung VR dead

When Samsung axes its VR store, your content vanishes into cyberspace

30 Jun 2020 | Rasmus Larsen |