B&O releases AR-app to visualize TV & speakers at home

08 Oct 2018 | Rasmus Larsen |

Bang & Olufsen has released an AR app for iPhone and iPad that uses the smartphone camera and screen to show you how their products appear in your living space.

B&O AR Experience

The app is called B&O AR Experience, short for “Augmented Reality Experience”. The app is, of course, free as B&O hopes that it will make consumers invest in more of their products once they have seen them visualized in a familiar environment.

The app uses the smartphone camera and Apple’s ARKit to analyze your surroundings and identify floors and flat surfaces. You can then use it to place the BeoVision Eclipse and BeoVision Horizon TVs (on the floor or wall) or speakers such as BeoSound Edge and BeoPlay A9 in your living room. It can also show you the BeoSound Shape wall solution.


 B&O AR Experience


With the new app, B&O follows in the footsteps of other companies including IKEA who was a launch partner for Apple’s ARKit technology. A couple of years ago, TV manufacturers started releasing similar apps, although far more limited in form and function.

The latest AR technology allows us to better visualize virtual objects in our living spaces, and from all angles. Once you have placed a B&O product via the app, you can walk around it with your smartphone in hand. It is possible to place multiple products at once, including stereo speakers. The company did not disclose the developer of the app.

The B&O AR Experience app is compatible with iPhone 6s and newer as well as iPad Pro (2017) and newer. It requires iOS 12 and can be downloaded here. The company expects to release an Android version next year.


 B&O AR Experience




Share on:


Latest news

LG OLED WiSA wireless audio

LG 2019 OLED TVs will support WiSA wireless Dolby Atmos audio

12 Dec 2018 | Rasmus Larsen |
Bluesound Pulse 2i

Bluesound releases Airplay 2 update for its 2i speakers

12 Dec 2018 | Rasmus Larsen |
Japan OLED TV panel

Japan OLED shows off printed OLED TV & monitor panels

11 Dec 2018 | Rasmus Larsen |
Dolby Vision

Dolby Vision "raised blacks" issue resolved on 2018 LG OLED

10 Dec 2018 | Rasmus Larsen |
IMAX VR

IMAX has closed over half of its VR cinema centers

10 Dec 2018 | Rasmus Larsen |
Samsung 8K

8K TV sales forecast slashed in half

07 Dec 2018 | Rasmus Larsen |
Panasonic FZ950

Annual 4K TV sales to surpass 100 million this year

06 Dec 2018 | Rasmus Larsen |
HDR video ecosystem tracker

The HDR video ecosystem tracker

04 Dec 2018 | Yoeri Geutskens |