At least some of Apple’s upcoming TV shows will be made available for free in the ‘TV’ app on Apple TV and iPhone, according to report by CNBC. A revamped app will debut early next year.
Free content in Apple's 'TV' app
Apple has previously offered some of its video content for free through Apple Music but it appears that the company will be transitioning to the ‘TV’ app, which is currently curating content from multiple services such as Amazon, HBO, iTunes, and others.
- “Owners of Apple devices, such as the iPhone, iPad and Apple TV will find the still-in-the-works service in the pre-installed "TV" application, said the people, who asked not to be named because the details of the project are private,” reported CNBC.
The report further claimed that Apple is looking for tent-pole PG-rated shows. It appears that Apple will, at least initially, use its TV app as a springboard. Many expect Apple to eventually launch a full-fledged video streaming service but the report did not provide a meaningful update on those plans, other than saying:
- “Apple is also looking for "tent pole" franchises that could serve as linchpins to a paid Netflix-like subscription service down the road, two of the people said. Think "Game of Thrones," but without the sex and violence.”
Apple currently has at least 24 original shows or movies in production, including content from Oprah Winfrey, Steven Spielberg, J. J. Abrams, and M. Night Shyamalan. It will also adapt Asimov’s science fiction books for television.
Earlier this week, Apple confirmed that it will be releasing season two of Carpool Karaoke: The Series for free via the ‘TV’ app, starting October 12. The app is currently available on Apple TV, iPhone, and iPad. Some episodes of the first season are available for free through Apple Music, while others are hidden behind the paywall.
Apple will reportedly debut a revamped ‘TV’ app early next year. The app is currently available in select regions only. In August 2018, the New York Times reported that Apple will start streaming its TV content next year.